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Strategic market director - latam region

Xico, Méx
beBeeExpansion
Publicada el 7 diciembre
Descripción

Latin america commercial expansion leader

we seek a seasoned professional to spearhead our business growth strategy in latin america. The successful candidate will be responsible for developing and executing a tailored market approach, establishing and managing a team of business developers, and expanding our network of introducing brokers (ibs), affiliates, and regional partners to drive client acquisition and revenue expansion.


key responsibilities:

* design and implement a strategic market plan aligned with regional latam objectives.
* conduct thorough analysis of local fx/cdf market trends, trader behavior, payment preferences, and partner ecosystems.
* identify and pursue business development opportunities to expand client acquisition, trading volume, and ib penetration in brazil/argentina.


partnership & ib network development

* develop, recruit, and manage ibs, affiliates, money managers, and financial communities across brazil/argentina.
* build long-term relationships with key partners, influencers, trading academies, and content creators active in the latam trading community.
* support partners in growing referral volumes, improving conversion, and optimizing rebate structures.
* recruit, train, and manage a team of business developers with aligned kpis, performance goals, and territory responsibilities.
* develop bd workflows, processes, and reporting structures appropriate for a start-up market entry environment.


cross-functional collaboration

* work closely with marketing to launch localized campaigns and promotional events (portuguese or spanish focused).
* coordinate with compliance, ensuring all activities follow local regulatory guidelines from cvm/anbima (brazil) or cnv (argentina).
* partner with product, payments, and operations to ensure smooth client onboarding, deposits, and transactional flows in the region.


kpi tracking & reporting

* track and report key kpis including: revenue, deposits and withdrawal activity, ib recruitment and retention, latency and active trader metrics.
* ensure accurate crm management and detailed reporting to hq and the head of latin america.


brand representation

* represent the company at local financial expos, ib events, trading seminars, fintech meetups, and regional partnership summits.
* increase brand visibility in brazil/argentina through strategic participation in community and industry forums.

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