Position title: senior marketing manager – latam chocolate & grocery brands
experience: confectionery industry, cpg or fmcg
dept. / function: marketing
location: guadalajara, jalisco
languages: advanced english – level b2 or higher
summary
shape the future of chocolate and beyond across latam, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across latam. Lead a team of 14-16 people across brazil, mexico and puerto rico. Lead the portfolio strategy of 3 core brands across latam and caribbean.
major duties/responsibilities
* 20% portfolio strategy latam
* 40% mexico portfolio strategy, execution and measurement
* 20% brazil portfolio strategy, execution and measurement
* 20% exports portfolio strategy, execution and measurement
minimum knowledge, skills, and abilities required to successfully perform major duties/responsibilities
brand strategy & positioning
* define the global brand vision, purpose, and long-term strategic roadmap.
* establish clear positioning and ensure consistency across all markets.
* translate consumer, cultural, and market insights into winning brand strategies.
* build and protect brand equity, ensuring alignment with corporate values and sustainability agendas.
business & p&l ownership
* own and deliver brand p&l (sales, margin, market share, profitability targets).
* set annual and long-term brand growth targets.
* partner with finance and sales to optimize pricing, portfolio, and mix management.
* lead resource allocation (a&p budgets, innovation investments, media spend).
innovation & portfolio management
* lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats.
* ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures.
* drive sustainability and packaging innovation (critical in fmcg today).
consumer & market insight
* champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding.
* monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats.
* use data analytics and research to drive precision in strategy and execution.
communication & media
* define brand world and communication guidelines globally.
* partner with creative agencies to deliver breakthrough campaigns.
* drive digital and social media strategy, content, and influencer partnerships.
* ensure integrated brand communication across touchpoints (tv, digital, in‑store, experiential).
cross-functional & market leadership
* lead collaboration with r&d, supply chain, finance, sales, and local market teams.
* provide strategic direction and brand stewardship to local marketing directors/teams.
* build strong agency and external partnerships (creative, media, research).
* ensure consistent brand execution across geographies while allowing local relevance.
leadership & talent development
* lead, inspire, and develop a high-performing brand team.
* act as a culture carrier and role model for company values.
* mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.
key skills & competencies
* strategic thinker: ability to balance long-term vision with short-term execution.
* commercial acumen: strong p&l and business management skills.
* consumer empathy: passion for understanding people and culture.
* creativity & innovation: ability to inspire breakthrough ideas.
* influencing skills: navigate global matrix organizations and align diverse stakeholders.
* leadership: proven track record of building and motivating teams.
* agility: thrive in dynamic, fast-paced fmcg environments.
education
bachelor
experience
15 years
#j-18808-ljbffr