Job descriptionthe position of group marketing director is a pivotal role in leading the marketing strategy for our three brands across mexico and international franchise locations. As a key member of the executive leadership team, you will be responsible for shaping and executing a world-class marketing strategy that combines innovation, data-driven performance, and storytelling.this strategic leader will define the group-wide marketing strategy across all brands and markets, driving alignment between business priorities and marketing initiatives. The ideal candidate will have a proven track record of success in both digital and traditional marketing, with expertise in brand strategy, positioning, and integrated campaign execution.key responsibilities:strategic leadership & brand visiondefine and lead the group-wide marketing strategy across all brands and markets.drive alignment between business priorities and marketing initiatives, ensuring consistency in brand message and experience globally.guide the evolution of our brand architecture, ensuring relevance, differentiation, and emotional connection across diverse audiences.integrated marketing executionlead the development and deployment of integrated marketing campaigns that combine performance marketing, traditional channels, and digital innovation.ensure campaigns are customer-centric, creative, and grounded in data.performance marketing & e-commerceoversee the group's digital growth strategy, including sem, paid media, crm, content, seo, and e-commerce performance.optimize digital funnels to drive acquisition, conversion, loyalty, and roi.traditional marketing & media strategylead the execution of high-impact offline marketing campaigns across tv, radio, print, and out-of-home.champion creative excellence and media innovation that elevate the brands' visibility and emotional appeal.franchise & international collaborationpartner with global franchise teams to ensure alignment and adaptation of brand strategy to local contexts.provide leadership and oversight for international marketing execution, ensuring consistency with group guidelines.executive stakeholder engagementcollaborate closely with the ceo and executive team on growth initiatives, positioning strategies, and key launches.act as the marketing voice in business decisions, bringing insights that shape group-wide innovation.team leadership & talent developmentlead and inspire a high-performance marketing team, fostering creativity, accountability, and continuous growth.cultivate a culture of excellence, experimentation, and collaboration.analytics, roi & optimizationestablish strong marketing analytics capabilities to measure, report, and optimize performance across channels and regions.ensure marketing investments are accountable, efficient, and strategically aligned.qualificationsminimum 10 years in a senior marketing leadership role, with proven experience in both digital and traditional marketing.expertise in brand strategy, positioning, and integrated campaign execution—global brand experience highly desirable.experience leading marketing across multi-brand environments and franchise networks.fluency in english, with a strong track record in global communication and reporting.demonstrated leadership in building and managing high-performance teams.experience in entertainment, hospitality, retail, or lifestyle sectors preferred.proven ability to operate at executive level and influence strategic decisions.