Overview
bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users\' lives. With a steadfast commitment to delivering exceptional service, bluelight focuses on quality and customer satisfaction. The company operates across the united states and central/south america and is in an expansion phase, seeking exceptional talent to join a dynamic and diverse team.
we are looking for someone with a strong media and advertising foundation, well versed in google ads, meta ads manager, linkedin ads, google campaign manager, planning, presenting, executing, and optimizing all media strategies. The ideal candidate thrives on data and uses it to craft high‑performing campaigns, is well organized, detail‑oriented, and passionate about driving results and building stronger brands. A positive, engaged personality is considered crucial for the team culture.
media buying & strategy
responsibilities
* execute data‑driven media buying strategies that align with client goals and target audiences.
* conduct market research to identify the most effective media channels.
* analyze historical campaign data to inform media mix and performance projections.
* recommend channel‑specific budgets and optimize spend based on performance metrics.
* stay current on media trends, platform updates, and emerging technologies, including ai and automation tools.
campaign execution & management
* launch, manage, and optimize paid media campaigns across platforms such as google ads, meta, tiktok, linkedin, youtube, and programmatic display.
* monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
* track key kpis such as leads, cpa, cpl, engagement rates, web traffic, and form fills.
budget management
* manage and allocate media budgets effectively across channels to maximize campaign performance.
* maintain daily, weekly, and monthly budget pacing and ensure campaigns stay on schedule and within targets.
* identify opportunities for cost‑saving without compromising campaign effectiveness.
skills & qualifications
* 3+ years of experience in media buying, preferably in an agency setting or with companies providing b2b services/recruiting to software development firms.
* strong experience in paid media platforms (google ads, meta business suite, linkedin ads, programmatic platforms).
* proven track record of managing performance marketing campaigns with a focus on results.
* proficiency in analytics and attribution tools (google analytics, meta ads manager, third‑party trackers, etc.).
* analytical and problem‑solving skills, excellent communication and interpersonal abilities.
* self‑motivated, detail‑oriented, and able to work independently and as part of a team.
* proficiency with media buying and planning tools.
company benefits
* competitive salary and bonuses, including performance‑based increases.
* generous paid‑time‑off policy.
* flexible working hours and remote work.
* continuing education, training, conferences, and company‑sponsored coursework, exams, and certifications.
being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have opportunities to work on a variety of projects for our clients, collaborate with modern technologies, and learn from top professionals in the industry. If you\'re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
position details
* seniority level: mid-senior level
* employment type: full-time
* job function: marketing and sales
* industries: software development
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