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E-commerce manager - marketing

Samsung Electronics Mexico
Responsable marketing
Publicada el Publicado hace 16 hr horas
Descripción

Ecommerce marketing, manager | samsung electronics mexico type of contract: permanent contract, full time samsung electronics has grown into one of the world's leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation. Our company's success reflects the determination and talent of our people, aligned with our key corporate values: this drive fuels our innovation. Join us at samsung and find your opportunity to do what you can't. We are looking for aecommerce marketing, managermanage marketing activities related tonew channels(channel development) andmarketplacesto support develop and grow samsung direct-to-consumer business in mexico e-commerce market ~ closed channels": sales channels that consumer must log-in to have access to prices and put and purchase order – example: students program, employee programs, b2b2c programs, smb-b2b programs, etc – expected sales portion of 20-25% of all d2c business ~ open channels: tiktok shop and new platforms, fintech's etc. ~"com, liverpool, coppel, elektra, etc) – expected sales portion of 25% of all d2c business ~ create and develop marketing strategies to ramp-up sales of new channels, open new channels and collaborate with partners (market places, banks, other companies, fintech's, etc) – which channels/partners to focus and bring more sales ~ collaborate with partner to communicate samsung products and "closed" offersto their crm/consumer data base. Plan/design/execute marketing channel strategy for each market placeusing channel marketing tools as exclusive campaigns, ads, displays, banners, etc according to each channel (amazon, mercado libre, etc) ~ collaborate with sales team to have full alignmentabout product strategy, offers and sales targets to guarantee the execution on each channel/program ~ define a campaign/promotional calendar by each channelto support achieving sales targets (some channels will have full autonomy and others need to negotiate with external parts – market place, banks, etc) ~ define/execute affiliates strategy and collaboration with external parts(publishers and persons) to support achieve sales targets (define communication strategy/tools, commissions, share best offers and guarantee the execution)8+ years of experience in digital marketing ~ e-retail experience ~ english advanced / fluentjoin a global team: work with a dynamic and diverse team, constantly interacting with different cultures. Professional development opportunities global networking and collaboration

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