Role summarythe sr. Global product marketing manager (pmm) partners with the global marketing leader to champion customer-centric value across the polyphonic digital ecosystem. This role leads differentiated positioning, messaging, and engagement strategies for polyphonic solutions—polyphonic surgery and polyphonic for robotics—while ensuring every marketing effort upholds johnson & johnson medtech’s brand, regulatory, and compliance standards. It advances launch-readiness and commercial success by translating deep customer insight into compelling value propositions, enabling tools, and engaging the growing ecosystem community. The pmm acts as a bridge between j&j medtech platform counterparts, polyphonic practice smes, and the polyphonic marketing and design teams, driving customer-centered outcomes across all stakeholder groups.responsibilitiesproduct marketingdevelop differentiated positioning and messaging/claims for assigned products, grounded in customer needs and strategic priorities; inform messaging with cross-functional input, competitive intelligence, market insights, voice of the customer, and regulatory/compliance requirements.execute go-to-market assets for assigned products including release notes, product demos, presentations, one-pagers, roi analyses, case studies, infographics, videos, and tailored nurturing sequences for each sales funnel stage; ensure all content reflects the latest messaging guidance and update existing materials as the product/messaging evolves.develop objection-handling guides, battle cards, and technical faqs to support the sales process.support evidence-generation and kpi-tracking initiatives to capture and synthesize market feedback from current users to quantify articulate value/roi.maintain product taxonomy, nomenclature, and description guides/maps as new features are released or updated; promote their adoption and ensure adherence throughout the organization.coordinate with medical affairs, legal, compliance, and copy review to codify scalable, compliant marketing-content generation workflows aligned to agile software development for enterprise and connected devices.maintain marketing operations rigor by managing calendars, controlling documents, submitting assets for copy review via j&j’s amp platform, and coordinating end-to-end marketing projects to ensure consistent, high-quality engagements.special projectslead planning, production scheduling, and hosting responsibilities for “45 for digital,” a weekly educational series presented by polyphonic. Monitor engagement metrics, optimize topic and format, and present results to leadership.launch and oversee a new developer community initiative, managing governance, content cadence, events, forums, and technical resources, and fostering cross-industry collaboration with big tech partners. Track and evaluate community health through metrics such as engagement, contributions, and adoption of developer resources; continuously refine the program based on data-driven insights.qualificationsminimum of 8+ years experience in marketing/product marketing, preferably in b2b tech or medtech software, with a track record of launching and growing complex products, in highly regulated environments. Experience marketing ai-enabled solutions to clinicians and familiarity with surgical robotics a plus.strong ability to work cross-functionally with software product management and engineering teams.expertise in positioning, messaging, storytelling, and demand-generation collaboration.experience with sales enablement, battlecards, faqs, and customer case studies.proven ability to define and monitor kpis; comfortable building dashboards and presenting data-driven insights.experience with global communities or ecosystem programs is highly desirable.solid project management discipline; ability to manage multiple series/projects concurrently.strong cross-functional collaboration and stakeholder management across product, design, content, sales, and operations.skillsbrand marketingbrand positioning strategybusiness alignmentbusiness storytellingbusiness valuationscross-functional collaborationcustomer intelligencedata analysisdata-driven decision makingdigital strategyexecution focusfinancial analysisgo-to-market strategiesindustry analysismarket researchnegotiationorganizingproblem solvingproduct development lifecycleproduct portfolio managementproduct strategiesprogram managementstrategic thinkingtactical planningtechnical credibilityeducationbachelor’s degree in marketing, engineering, or related field; mba or advanced degree is a plus.additional requirementslocation and work arrangement: remote or santa clara, catravel expectations: 20% (international and domestic)reporting line: global marketing leader, polyphonic
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