Summarythe business analyst for the tagging and social media management team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management.this role requires ensuring that business processes and deliverables comply with established service level agreements and on time delivery.about the rolelocation: mexico citykey responsibilitiescollect and document business and technical requirements to align with project objectives and stakeholder needs.generate utm tracking codes for various marketing channels to obtain detailed metrics from platforms such as google analytics.ensure that all processes and deliverables adhere to established service level agreements (slas), maintaining high standards of operational excellence.manage and analyze agencies on record (aor) and vendor requirements, using strong analytical capabilities.collaborate effectively with aor partners and key stakeholders, fostering positive relationships and seamless communication.negotiate to resolve conflicts and secure favorable terms with partners and stakeholders.support campaign tagging and social media management initiatives by applying a deep understanding of marketing processes.communicate clearly and effectively in english (both written and verbal) across diverse teams and regions.work efficiently within u.s. and india operational environments, managing cross‐cultural dynamics and remote collaboration.identify opportunities for process enhancements and propose actionable improvements to increase team efficiency and effectiveness.leverage technical knowledge in the martech space to support and optimize tools, platforms, and technologies used in social media management and campaign tagging.build and maintain relationships with agency partners and collaborate with internal teams (e.g., product, brand) to enhance operational efficiency.provide support and training to cross‐functional teams on campaign setup tools and processes.essential requirementsadvanced english proficiency (level c1‐c2).
excellent analytical, problem‐solving, negotiation, and interpersonal skills.proficiency with ms office and tagging tools (e.g., claravine).
in-depth understanding of marketing execution and deliverables.strong cross‐functional collaboration and team leadership abilities.excellent presentation, verbal, and written communication skills, with the ability to foster long‐term relationships.track record of operational excellence, demonstrated through measurable metrics and accountability.familiarity with and adaptability to new‐generation technologies and trends (e.g., genai and agentic ai) is advantageous.bachelor's degree in business administration, computer engineering, or a related field.certifications in social media management (preferred, e.g., meta) and marketing campaign tracking are a plus.commitment to inclusionnovartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
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