Functional area marketing / advertising / public relations job description requirements location: india function: marketing reports to: director – marketing roleoverview the program manager –marketing supports and executes gtm initiatives across skilling programs in india.the role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and pr agencies, and driving socialmedia and event-based activations to support platform growth. This is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders. Keyresponsibilities campaign & partnermarketing execution execute gtm initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns manage partner timelines,commitments, follow-ups, and execution quality across programs social media & events plan and executeprogram-led social media initiatives aligned to gtm priorities in indiaalong with the digital marketing team drive event-based marketingincluding webinars, orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams track performance of socialand event channels and optimize based on outcomes platform growth &operations support user onboarding,activation, and engagement journeys through partner channels and crm-ledcommunication (email, whatsapp, in-platform) collaborate with product,growth, and triage teams to track conversions and funnel movement maintain structuredtrackers and prepare weekly and monthly mis reports covering campaigns,partners, agencies, social, events, and pr performance coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral. Ensure brand consistencyacross partner, agency, and media-facing communication skills& experience 3-6 years of experience inmarketing, program management, or gtm execution roles background in edtech,skilling, or entrepreneurship ecosystems is a strong advantage strong project managementand stakeholder coordination skills comfortable with crmworkflows, utms, dashboards, and performance reporting j-18808-ljbffr