*responsibilities*
*are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? If so, your future is at pepsico.*
pepsico products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Pepsico generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes lay’s ®, doritos ®, cheetos ®, gatorade ®, pepsi ®, quaker ® and more. Pepsico's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding pepsico is our vision to be the global leader in beverages and convenient foods by winning with pepsico positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At pepsico, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At pepsico we create a space to be y( )u.
- currently we are looking for our next:
*brand sr. Manager*
*which is the main objective of this role?*
the brand manager will be accountable to accelerate growth strategy through equity, portfolio & innovation creating and leading a winning strategic plan for short and long term. Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brand equity. Manage advertising & marketing expending to deliver marketing plans, volume and profit goals within budget, ensuring the strategic plan. Build plans that assure som market gain, leading multi brand initiatives ex ¨sports watching, specific seasonality’s. Also, this sr. Brand manager will be in charge to develop the social cause program for ruffles pmf, impacting positively our communities & working with different stakeholders.
*what will you be doing?*
- deep understanding of local consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies.
- lead brand equity strategy in the long term and marketing activation in the short term to increase penetration som
- design long term growth strategy for each brand (positioning and innovation psp).
- activate demand spaces / consumer centric
- co-develop incremental concept/platforms with extended innovation team.
- lead improvement agenda, including revenue management.
- manage key partner relationship with internal & external agencies.
- work in partnership with commercial development managers to develop solid commercial plans.
- propose and manage marketing mix model and further a&m needs.
- lead promotions developments, innovations and activations.
- tight monitoring of product quality agenda implementation.
- work with latam team, ruffles latam harmonization
- develop social cause against woman violence in mexico
*qualifications*
*who are we looking for?*
- innovation strategy, brand positioning, setting the agenda, talent development and advanced marketing knowledge.
- teamwork, analytical, problem solving, efficient oral and written communication, strong interpersonal skills, strategic thinking, creativity, persuasiveness, results oriented, assertiveness, tenacity, high sense of urgency and high level of initiative.
- 6-8 years of experience in brand management
- english level advanced.
*what can you expect from us?*
- competitive compensation
- a flexible work environment that promotes a healthy balance between personal and professional life
- a dynamic and inclusive culture
- a supportive team that will foster your professional growth and development
- opportunity to work with relevant projects worldwide
- opportunity to give back to the community with our volunteer programs
*thank you so much for considering pepsico to start or continue your career!