Mkt and sales director job description
at ieu university, we promote a new professional culture based on comprehensive training and leadership with a social purpose. Our goal is to develop highly competent professionals equipped with the necessary knowledge for optimal personal and professional development.
* we invite applications from experienced digital marketing experts who can lead brand demand generation, enhancing market presence and aligning marketing initiatives with sales goals.
we seek an accomplished professional with 5 years of experience in a similar position to join our team as mkt and sales director.
the ideal candidate will possess a bachelor's degree in marketing, advertising, or public relations, and a master's degree in digital marketing is desirable.
we require proficiency in various digital marketing channels, such as seo, sem, social media, and email marketing, as well as advanced conversational english skills.
responsibilities
* lead brand demand generation, enhancing market presence and aligning marketing initiatives with sales goals.
* design comprehensive digital marketing strategies for both external and internal clients.
* identify target market by brand type and develop tailored commercial strategies for each.
* ensure profitability and utilize marketing automation tools for maximum effectiveness.
* forge strong connections with the sales team, ensuring unified goals and strategies.
* drive the development of campaigns, content creation, and competitor research to support sales.
* monitor competitor promotions and market trends.
* evaluate the impact of marketing and media initiatives by analyzing their effectiveness and return on investment.
required skills and qualifications
* bachelor's degree in marketing, advertising, or public relations.
* a master's degree in digital marketing is desirable.
* 5 years of experience in a similar position.
* proficiency in various digital marketing channels, such as seo, sem, social media, and email marketing.
* advanced conversational english.
benefits
* salary according to experience.
* legal benefits.
* additional corporate perks.
* productivity bonuses.
we offer a competitive salary package, legal benefits, additional corporate perks, and productivity bonuses to attract the best talent.
work location: hybrid model, puebla, puebla.