Join to apply for the food marketing manager role at didi
about the company
didi global inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including asia‐pacific, latin america and africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra‐city freight, and financial services.
didi is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through ai technology and localized smart transportation innovations. It strives to create better life experiences and greater social value by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
about the team/role
we are looking for a creative and innovative marketer with strong expertise in leading a brand from a marketing perspective, with 360° marketing campaigns and a deep understanding of media. The ideal candidate combines a user‐centric mindset with insight into locally relevant trends, ensuring impactful, results‐driven outcomes. They thrive in fast‐paced, dynamic environments, develop talent, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals. This role reports to the spanish‐speaking latam food and delivery marketing director.
in this role, you'll be
* translating high‐level strategy and positioning into actionable, locally tailored deliverables such as integrated marketing campaigns, communication frameworks, and value propositions.
* connecting the business ambition to brand vision to build a meaningful brand positioning in the category.
* staying informed about market trends and top‐performing brand campaigns that establish local benchmarks.
* uncovering locally unique and culturally relevant marketing opportunities, aligned with business priorities and fueled by insights from user research to enhance engagement.
* developing and executing marketing campaigns providing input into key messaging and creative briefs.
* using internal and external data to find relevant insights that transform into effective marketing plans and social media actions and content.
* using data‐driven thinking approach for decision making.
* collaborating with cross‐functional teams to develop go‐to‐market plans.
* analyzing marketing data to measure campaign performance and adjust strategies accordingly.
* applying media knowledge, understanding and strategic feedback.
we're eager to be in touch because you have
* have +5 years of experience implementing result‐oriented integrated regional marketing campaigns, research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement & reporting.
* experience leading others and developing talent.
* proven local media knowledge.
* proven experience launching and optimizing integrated marketing brand 360 campaigns. Full understanding of integrated planning, able to drive a full funnel approach.
* business acumen: fully understand the role of marketing communication on driving sales and revenue growth. Proven experience on launching sales activation campaigns with uplift on key business metrics.
* critical thinking: skillfully analyze problems using brand models or tools, generate a structured approach to solve problems.
* able to solve issues within the functional area supported by data and consumer insights.
* creative: able to generate innovative approaches to address problems.
* consumer centric: user value creation analysis; definition of sources of growth based on user and desk research.
* bias for action: with a relentless focus on results.
* passion for high performance: a track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross‐functional teams, peers, and leaders.
* fluent in english and spanish is mandatory.
you'll love working at didi because
we create user value
we strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
we are data‐driven
we are strong believers in making informed decisions, that's why we are data‐driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
win‐win collaboration
success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
we believe in integrity
integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
growth
we always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
diversity and inclusion
diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
we are committed to building inclusive and diverse teams
at didi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an equal opportunity employer.
employment and advancement decisions at didi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
we are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
seniority level
* mid‐senior level
employment type
* full‐time
job function
* marketing and sales
industries
* software development
referrals increase your chances of interviewing at didi by 2x
get notified about new marketing manager jobs in mexico city metropolitan area.
#j-18808-ljbffr