Company descriptionkarma and luck, founded in * in las vegas, nevada, specializes in creating unique jewelry inspired by iconic charms and symbols from ancient cultures, uniting the far and middle east with modern fashion trends. The brand integrates spirituality into its designs, offering jewelry and home decor items featuring natural healing stones, believed to bring warmth and serenity to their bearers. Karma and luck is driven by a mission to provide an inspiring shopping experience, uniting diverse cultural elements in one place, while prioritizing community impact through initiatives such as supporting make-a-wish southern nevada.role description this is a remote, part-time role for the head of latam dtc expansion at karma and luck. The role involves leading strategic initiatives to drive direct-to-consumer (dtc) growth in the latam region. Responsibilities include analyzing market opportunities, developing localized marketing strategies, building and managing partnerships, and driving sales performance. The individual will also oversee brand positioning, customer acquisition, and revenue expansion in the region while collaborating with cross-functional teams to achieve organizational goals.1. Market expansion strategydevelop and execute a comprehensive latam digital expansion strategy identify priority markets (mexico first, then brazil, colombia, chile, etc.) Analyze tam, competition, pricing sensitivity, and consumer behavior build 3-year revenue and profitability forecast 2. E-commerce & localizationlaunch localized online stores (currency, language, pricing, duties) optimize payment methods (local wallets, installments, oxxo, pix, etc.) Oversee translation, cultural adaptation, and local merchandising strategy improve international shipping, duties, and returns process 3. Marketplace expansionlead partnerships with mercado libre, amazon mexico, amazon brazil, and other relevant marketplaces negotiate commercial terms manage listing optimization and marketplace advertising 4. Customer acquisition & growthlaunch and scale paid acquisition (meta, google, tiktok) in latam implement localized retargeting and crm strategy build influencer and affiliate partnerships in key markets track cac, ltv, contribution margin, and roas 5. Operations & logisticscoordinate with 3pl or cross-border fulfillment partners improve shipping times and reduce landed cost optimize inventory allocation for latam demand 6. Financial ownershipfull regional p&l responsibility monitor margins, duties, shipping costs, marketing efficiency deliver profitability targets within defined timeline qualifications7+ years experience in international e-commerce expansion proven track record launching or scaling online business in latam deep understanding of mercado libre ecosystem experience with cross-border logistics & customs regulations strong analytical and financial modeling skills fluent in spanish (portuguese a strong plus) data-driven, entrepreneurial, hands-on