Title: commercial director f&b (chanel & distributed brands) department: commercial reports locally to: ceo mexico reports functionally for chanel: fragrance & beauty regional director objectives: the commercial director f&b is responsible for the overall commercial performance of the fragrance & beauty (f&b) division in the mexican market (chanel, herm&ès, bvlgari, shiseido, nars, tous, halloween, narciso rodriguez, el ganso, issey miyake, tori burch, scalpers, tumi and diptyque) the role directly leads the sell-in, sell-out and trade marketing functions, ensuring a fully integrated commercial strategy from negotiation and distribution to retail execution and final consumer conversion. The position holds full commercial p&l accountability and is a member of the mexico leadership team. F&b division requires strong focus on expansion, productivity and operational excellence. Key responsibilities commercial strategy & business growth define and execute annual and mtp commercial strategy. Lead budgeting and forecasting processes. Drive sustainable growth in sell-in and sell-out. Expand and optimize distribution network ensuring productivity per pos. Maximize profitability while protecting luxury positioning. Identify growth opportunities by category, channel and location. Ensure excellence in launches, trade activations and retail execution. Monitor market share evolution and competitive landscape. Responsible for collaboratively sharing monthly reports and competitive data with chanel f&b regional director and all other relevant parties. (regional or global brands directions) sell-in leadership lead the sell-in strategy, including account negotiations, commercial conditions and distribution footprint. Collaborate with marketing teams to ensure adequate distribution and assortment, aligned with marketing plans. Directly oversee key account management teams. Negotiate annual commercial agreements with retailers. Optimize portfolio distribution by channel. Ensure forecast accuracy for new and regular skus and inventory health in collaboration with supply chain and marketing. Sell-out & retail performance oversee sell-out strategy, ensuring conversion, productivity per pos and customer retention. Impulse and manage with the adequate level of animation a sale force of bcs (350 pax) supervise retail sales performance and field force effectiveness. Drive initiatives to increase productivity per square meter and per beauty consultant. Monitor kpis at pos level and implement corrective action plans. Ensure excellence in customer experience aligned with chanel standards. Trade marketing & execution excellence lead the trade marketing function to ensure flawless execution of campaigns and launches. Define trade calendar and priorities in alignment with marketing. Optimize trade investments and ensure roi measurement. Guarantee alignment between brands guidelines and in-store visibility. Ensure consistency of messaging between hq strategy and field execution. Monitor competitive activity at pos and adapt tactical plans accordingly. Leadership & organizational development directly manage the heads of trade marketing; sell-in / key accounts; sell-out / retail operations. Manage a sale force of more than 350 bcs define clear kpis and accountability frameworks. Foster a culture of accountability, precision and luxury service mindset. Develop talent pipeline and succession plans. Promote cross-functional alignment with marketing, finance, hr, supply and regional or global brands directions. What are we looking for? 10 years in senior commercial leadership roles in luxury, beauty or premium consumer goods managing sale forces above 350 people. Previous experience in the mexican market and with the mexican retailers is needed. Proven experience managing sell-in, sell-out and trade marketing simultaneously. Proven experience of change management project. Strong negotiation expertise with retailers. Solid p&l management experience. Advanced analytical capability and data-driven mindset. Strong leadership presence and influencing skills. Deep understanding of omnichannel luxury distribution. Fluent english & spanish, french is a plus. J-18808-ljbffr