Working at freudenberg: "we will wow your world" this is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
freudenberg home and cleaning solutions is a business group of freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as o-cedar, and vileda. The company employs more than 3,800 people and hosts a global distribution network.
some of your benefits
company car:
benefit from a company car every time you drive.
diversity & inclusion:
we focus on providing an inclusive environment and recognize our diversity contributes to our success.
flexible work models:
we allow for flexible work models to ensure both professional and personal success.
personal development:
we offer a variety of trainings to ensure you can develop in your career.
vacation:
we offer time off to refresh and recharge.
mexico city
hybrid work
freudenberg productos del hogar s.a. de c.v.
you support our team as lead of the strategic development & execution of marketing iniciatives to drive the bran dgrowth, consumer engagement and market share across retail and digital channels.
fhcs marketing manager
responsibilities
* key responsibilities
* manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans. Manage iniciatives from scratch in need of market opportunities with operations and conctract manufacturers, project managment.
* implement product and pricing strategies (nrm) in alignment with regional / global marketing
* based on data analytics, understand consumer/shopper insights, competitive trends and key portfolio benefits to best position our branded products to serve consumers.
* recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
* support the local head of marketing in developing and implementing media (paid digital and non digital campaigns ), following the communication strategy based on brand objectives
* additional responsibilities
* manage the annual a&p budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear roi on all monies spent
* orchestrate the digital customer journey (paid, owned, shared, earned) from planning to rollout in relevant channels of the digital funnel until conversion to deliver against kpis
* interactions
* regional & global marketing
* sales, procurement, finance, operations
* consumers
* agencies
qualifications
* professional experience and education
* degree in business administration or marketing.
* minimum 3 years job experience whithin brand marketing affeirs.
* experience in supervising outside agencies
* experience and proven record in digital marketing, media management & seo
* specific knowledge
* up to date market and customer knowledge
* usage and understanding of nielsen data and any relevant market analytics tools
* deep understanding of kpis and p&l
* brand management, category management, and project management
* strong competence in microsoft office focus on excel
* specific skills
* strong business communication (written and oral) & presentation skills
* leadership skills, ability to think and act holistic and critical
* negotiation skills
* strong in interpersonal relationship management, working in cross-functional teams and matrix environments
* team player, able to work in mixed teams across different functions
the freudenberg group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.#