Description & requirements
lead, performance marketing (mexico)
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
the performance marketing team is responsible for delivering incremental, omni growth for lululemon's north america business. They work cross-functionally with brand and the greater dm team driving revenue and guest acquisition.
A day in the life:
the lead, performance marketing is responsible for leading the strategy and deployment of paid search & paid social within the mexico market. They will be constantly looking for opportunity to scale growth and drive performance. This person will ensure best in class execution and deliver valuable insights to key stakeholders.
Qualifications:
5+ year experience across sem & paid social
proven track record of managing strategy and execution for google ads, meta ads manager, tiktok ads manager
understanding of google merchant center and feed management tools
working knowledge of affiliate marketing
experience building spend/revenue forecasts
experience working with analytical tools like adobe analytics and google analytics
advanced excel skills
aware of the latest trends and best practices in digital marketing, measurement & technology
demonstrated relationship skills to work with numerous internal/external resources and departments to reach objectives
strong grasp of both spanish and english language; grammar and spelling
must haves:
acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Note:
only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This equal employment opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
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