Overview
position title: associate brand manager / brand coordinator / assistant brand manager
reports to: brand manager
location: guadalajara, jal.
Language: advanced english
summary: the abm will develop and execute comprehensive marketing strategies to achieve brand and business objectives.
Responsibilities
the abm is responsible to:
planning: assist in aop (annual brand plan) planning, alignment and kpi’s setting.
Brand building: collaborate and execute brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development
strengthen portfolio: develop and ensure successful launch of innovations, ensuring alignment with brand strategy (obppc), identify and capitalize distribution opportunities and execute portfolio rationalization.
Rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
Brand communication: assist in annual communication planning (media, creative, pos, pr), alignment and kpi´s setting. Execute and monitor strategies.
Team development: develop coordinators and/or trainees reporting to him/her.
Hard skills
marketing mix management
financial kpis (p&l & knowledge of rgm platforms)
market analysis
brand strategy
product development
project management
tools (tableau, power bi, homescan, nielsen, iscam)
communication & media (planning + kpi analysis + management + budget)
solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into action plans.
Key qualities required: leadership skills, attention to detail, adaptability, problem solving, negotiation, communication and collaboration with external and internal parties of the company; proactivity and creativity.
Education
bachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations).
Experience
marketing experience: 3+ years (preferred)
brand marketing experience (as brand coordinator) 2-3y
working knowledge of syndicated data (e.g., nielsen, iscam, rie).
Product development experience and successful launches
project management experience with stage gate process
business experience: 2+ years.
Background in consumer-packaged goods
experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
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