*digital marketing specialist*
*about the role*
the digital marketing specialist will spearhead the company’s predominantly digital marketing efforts, collaborating closely with the president & ceo. We are seeking a proactive, organized, and creative individual with robust writing and digital marketing skills, focused on achieving tangible outcomes, not just outputs.
*essential functions*:
- sales enablement materials: develop and manage materials to support the sales team.
- outbound and inbound marketing efforts: plan and execute marketing campaigns to drive engagement and conversions.
- creation of landing pages: design and optimize landing pages for marketing campaigns.
- event management: plan and coordinate company events and promotional activities.
- partnerships & associations relationships: manage and nurture relationships with partners and associations.
- public relations skills: develop and maintain public relations strategies to enhance company reputation.
- monthly website content updates: regularly update website content, including blogs, testimonials, and perform page audits.
- monthly seo enhancements: conduct seo analysis and implement enhancements to improve website ranking.
- social media updates: maintain and update social media profiles, particularly linkedin, to foster engagement and increase followers.
- utilization of ai tools: leverage ai tools to enhance marketing efficiency and quality.
- branded promotional items: research and procure branded promotional items for events and client meetings.
- print publications: update and circulate print publications, including line-cards and capabilities statements.
- business card coordination: manage the editing and ordering of business cards.
- marketing folder organization: organize and maintain the marketing folder in microsoft sharepoint.
- vendor database compilation: compile and manage a vendor database for marketing purposes.
- sop collaboration: work with the administrative coordinator on the creation and updates of sops.
- general team support: provide support to the marketing team and exceed expectations.
*requirements*:
- 2-7 years of marketing experience, with a focus on digital marketing leadership.
- alignment with the company’s core values.
- exceptional communication skills, both written and verbal.
- proficiency in various digital marketing tools and platforms, including ai tools, squarespace, hubspot, ahrefs, and google analytics.
- strong problem-solving abilities and proficiency in microsoft office/google apps.
- ability to foster cooperation in diverse teams.
- professionalism and a drive for continuous learning and adaptation.
- familiarity with construction industry concepts and practices is advantageous.
- excellent written and spoken english skills.
*job types*: full-time, contract, commission, permanent
contract length: 12 months
pay: $25,000.00 - $30,000.00 per month
application question(s):
- do you have experience with tech companies?
- what tools or ai tools for marketing do you have experience with?
*experience*:
- digital marketing: 4 years (required)
- marketing campaigns: 4 years (preferred)
work location: in person