Job title: chief marketing officerwe are seeking an experienced and strategic leader to oversee our marketing efforts.the successful candidate will have a proven track record of managing large-scale campaigns and driving business growth through data-driven decision-making.this role requires a seasoned marketer who can lead cross-functional teams, build strong relationships with external partners, and drive execution-focused results.key responsibilitiesmarketing strategy & executionoversight of multi-channel lead generation and branding effortsmanagement of external vendors and advertising partnersanalysis and optimization of marketing funnelsintake, referrals & conversion managementcollaboration with intake leadership to improve conversion rates and responsivenessalignment of marketing performance with intake kpisimplementation of lead scoring and attribution modelsdata & performance optimizationbuilding and maintaining dashboards and reporting systemsuse of marketing analytics to guide decision-makingidentification and resolution of bottlenecks in the lead-to-case pipelinerequired skills and qualifications7+ years of experience in marketing, with a proven track record of managing large-scale campaigns5+ years in a leadership role managing both marketing and operations teamsstrong preference for candidates with experience in personal injury law or legal marketingdeep fluency with digital marketing platforms (google ads, meta, crm/intake systems, analytics tools)proven success in managing intake performance and lead conversion in a high-volume environmentpreferred tools and systems experiencefilevine, lead docket (or similar crm/intake software)google analytics, looker studio, or tableaucallrail or call tracking softwareringcentral, time doctor, and google workspace