Marketing manager job description
the ideal candidate will have a proven track record of success in brand strategy, digital marketing, and demand generation.
key responsibilities:
* lead the marketing team, including recruitment, training, and performance evaluation; establish key performance indicators to measure campaign effectiveness.
* develop and execute strategic marketing plans aligned with company objectives, increasing brand visibility in b2b markets.
* manage digital marketing initiatives (pay-per-click, social media, advertising) that boosted qualified leads by significant margins.
* oversaw website development and optimization, achieving exceptional user experience benchmarks.
* directed creation of sales collateral, digital tools, and training materials, ensuring consistent branding and messaging.
* coordinated trade shows and industry events, enhancing brand positioning and securing strategic partnerships.
* managed customer relationship management and marketing automation systems, improving lead nurturing workflows and reporting accuracy.
* analyzed market trends, competitive activity, and customer insights to identify opportunities for new product launches and service improvements.
key skills:
* brand strategy & positioning
* digital marketing & social media strategy
* b2b marketing & demand generation
* customer relationship management & marketing automation
* event & trade show management
* team leadership & talent development