Project marketing director role
a senior marketing lead is sought to spearhead the development and execution of a property's marketing strategy, collaborating with the dlc corporate marketing team.
the successful candidate will oversee all branding, communication, and sales initiatives, providing expertise in brand management and supporting writing and communication projects.
responsibilities include:
* leading market research, insights, and input into strategic planning
* developing a marketing plan and corresponding budget to align and support sales initiatives
* collaborating with the sales team to drive engagement and strategy implementation in current and new markets
* project managing print and digital asset creation and management for new product launches, sales milestones, and club announcements
* managing cms and listing inventory on property websites
* directing photography and videography for the property and managing asset distribution
* managing social media
* onsite support and coordination of corporate-led events
* overseeing inventory and assets for digital sales tools and resources
* managing crm input and reporting dashboards, analyzing data and providing reporting to support overall sales direction and new marketing initiatives