About the roletecla is looking for a hands-on seo & performance marketing manager to own our seo, paid media, and conversion rate optimization (cro) programs.
you'll drive measurable growth in qualified traffic, leads, and conversions across our digital channels.this is a high-impact, full-time remote role open to candidates across latin america.
you'll report to our u.s.-based marketing lead and collaborate daily with tecla's designer, web developer, and marketing team.if you're a data-driven marketer who lives and breathes search, loves testing and optimizing, and knows how to turn web traffic into pipeline — this is a great opportunity to lead the performance marketing engine of a fast-growing u.s. tech company.responsibilitiesseo (search engine optimization)- develop and execute a comprehensive seo strategy focused on ranking for high-intent keywords and generating qualified leads.
- conduct keyword research, competitor analysis, and content audits to uncover ranking opportunities.
- optimize on-page seo elements including copy, metadata, internal linking, and schema.
- track and improve technical seo performance (core web vitals, crawlability, redirects, etc.) in collaboration with our web developer.
- manage link-building and site authority initiatives.
- provide seo guidance for landing pages, blogs, and new site content.paid media (ppc)- plan, launch, and optimize google ads, linkedin ads, and other paid search campaigns.
- write and test ad copy and headlines to maximize conversions while maintaining brand consistency.
- build and optimize landing pages in collaboration with the marketing and design team.
- manage budgets, track roi, and reduce cost per lead (cpl) through ongoing optimization.
- run retargeting campaigns to re-engage high-value audiences and site visitors.conversion rate optimization (cro)- lead a/b testing and experimentation across pages, forms, and ctas to improve conversion rates.
- use hotjar, microsoft clarity, or similar tools to analyze user behavior and identify friction points.
- partner with the web developer to implement design or ux improvements.
- deliver monthly insights and recommendations for continuous performance improvement.what we're looking for- 5+ years of experience in performance marketing with strong focus on seo, paid search, and cro.
- proven success improving organic rankings, traffic quality, and conversion rates.
- hands-on expertise with ahrefs, semrush, google ads, ga4, hotjar, and related tools.
- strong analytical skills and data-driven mindset.
- experience writing and editing marketing copy that performs well in search and paid ads.
- fluent in english (written and spoken) with excellent communication skills.
- highly organized, proactive, and able to work independently.
- comfortable collaborating remotely across time zones (u.s. Central time alignment preferred).
compensation & benefits- full-time, remote position (latin america)- competitive usd-based compensation, aligned with experience and location- flexible pto policy and paid holidays- long-term growth opportunity within tecla's global marketing teamkey metrics for success- growth in qualified organic traffic- increase in seo- and ppc-driven lead volume- reduction in cost per lead (cpl)- improvement in conversion rate across key pages- increased pipeline contribution from inbound channelswhy join teclatecla helps u.s. technology companies gain an unfair competitive advantage by combining ai's exponential productivity with the cost-effectiveness of top nearshore engineering talent.you'll join a small, high-performing marketing team where your work directly impacts growth, visibility, and inbound pipeline.
this is a role for someone who thrives on experimentation, analysis, and continuous improvement — and who wants to grow with a u.s.-based company scaling across the americas.