We are seeking a results-driven marketing lead to oversee and scale performance marketing initiatives across latam markets. This role is focused on accelerating sustainable growth through data-driven acquisition, retention, and conversion strategies. The ideal candidate combines strategic thinking with hands-on campaign management and has a strong understanding of regional market behavior, digital marketing trends, and customer lifecycle optimization. Responsibilities · manage and optimize multi-channel user acquisition campaigns across paid social, ppc/search, affiliate networks, influencer collaborations, display/programmatic advertising, and other digital traffic sources · monitor, analyze, and improve key performance indicators including cac, cpa, roas, ftds, retention, conversion rates, churn, and customer lifetime value (ltv) · identify emerging growth opportunities, audience segments, and high-potential markets throughout the latam region · collaborate closely with crm, product, creative, content, design, and affiliate teams to improve funnel efficiency and maximize user engagement · lead a/b testing initiatives for landing pages, ad creatives, messaging, funnels, and promotional campaigns to drive stronger conversion performance · use analytics, attribution modeling, and customer behavior insights to make agile optimization decisions and improve campaign profitability · oversee marketing budgets, ensuring efficient allocation of spend and scaling of high-performing campaigns · conduct competitor analysis and stay current on industry developments, digital marketing trends, and regional regulatory updates · support the creation of localized marketing strategies tailored to specific latam countries, audiences, and cultural nuances · ensure brand consistency and effective messaging across all acquisition and retention channels · work with reporting dashboards and marketing automation tools to evaluate campaign effectiveness and support strategic decision-making experience · 5 + years proven experience in performance marketing, digital growth marketing, or user acquisition roles · strong understanding of paid media strategy, conversion optimization, and customer retention marketing · experience within i gaming, online casino, sports betting, or related high-growth digital industries is highly preferred · deep knowledge of latam consumer behavior, digital ecosystems, media buying channels, and regional market trends · experience managing full campaign lifecycles · demonstrated success in scaling campaigns with measurable roi and profitability targets · hands-on experience with analytics platforms, attribution tools, tracking systems, and campaign reporting dashboards · strong knowledge of seo/sem principles, paid social advertising, affiliate marketing, influencer marketing, and funnel optimization · experience with marketing automation, crm platforms, audience segmentation, and lifecycle marketing strategies · commercially minded with strong analytical and problem-solving skills · ability to work in a fast-paced, performance-focused environment with a test-and-learn mindset · excellent communication, collaboration, and project management abilities · spanish and/or portuguese language proficiency is considered an advantage