Why BirdmanBirdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness throughinnovation, authenticity, and sustainability.Mexico is ourhome and HQ—the birthplace of Birdman and the center of our global brand vision.
This is where we define thebrand that will scale worldwide.The work done here will not only win in Mexico but willshape Birdman's identity globallyin health & wellness.
Role OverviewAsBrand Marketing Manager - Mexico, you will take full ownership ofbrand strategy, positioning, product innovation, category expansions, experiential marketing, PR, consumer insights, and brand building in Mexico.At the same time, you will play a key role in defining Birdman'sglobal brand platformthat guides all markets.This is aonce-in-a-lifetime opportunityto own Birdman's brand in our home market while also influencing how the brand expands globally.
The Ideal CandidateThe ideal candidate is arare hybrid leader—a brand builder withcreative vision and cultural instinct, paired with the rigor of ametrics- and P&L-oriented; operator.
You'vedefined brand platforms from HQand translated them intolaunches, experiential moments, partnerships, and collaborationsthat moveawareness, penetration, and share.You know how to spot and negotiateco-branding opportunitiesthat amplify reach and cultural relevance, and you can inspire partners to deliver at Birdman's level of ambition.Deeply understand theMexican consumer and retail landscape, and turninsights (Nielsen/Kantar/Ipsos, digital analytics)into growth.
Above all, you bring agrowth mindsetand the ambition toshape a global wellness brand from Mexico to the world.Key ResponsibilitiesDefine and own Birdman's brand strategy and positioning globally, starting from Mexico.Lead brand and category expansions in Mexico, ensuring launches are successful and scalable to other markets.Manage brand P&L; and budgets in Mexico.Partner with Product & Innovation to drive global pipeline development and launch strategies.Lead experiential marketing, PR, and activations to grow brand equity and engagement.Identify, negotiate, and activate partnerships, collaborations, and co-branding opportunities with retailers, influencers, and like-minded brands.Drive social and digital brand alignment in partnership with Performance Marketing and Social teams.Leverage consumer and market insights (CMI) to refine positioning and spot new category opportunities.Act as the global brand steward, ensuring consistency across markets while enabling local relevance.Manage agencies and inspire cross-functional partners, with the opportunity to build a high-performing brand team in Mexico.Requirements Must-Have RequirementsProven experience defining brand strategy and positioning, ideally with global or regional influence.Track record of delivering measurable, metrics-driven results (brand equity growth, successful launches, ROI).
Hands-on P&L; and brand budget management.Experience in product innovation and category expansion, ideally in CPG, food/beverage, or wellness.Strong leadership skills : able to inspire teams, manage agencies, and collaborate cross-functionally at a global level.Proficiency in analytics & insights (Nielsen, Kantar, Ipsos, brand tracking tools).
Native/fully fluent Spanish and advanced English (C1-C2) to operate globally.Based in Guadalajara, Mexico (HQ), with flexibility to travel internationally Nice-to-Have RequirementsExperience working in global or regional HQ roles where brand strategy guided multiple markets.Background in wellness, natural/organic, or food & beverage industries.Experience leading global campaigns or brand platforms.
Exposure to co-branding or strategic partnerships with international retailers/brands.DTC/ecommerce marketing experience in addition to brand managementBenefitsThe Company:Birdman is on a roll We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze.
With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere.
Get ready, because the global plant-based revolution is just getting started and it's going to be epic We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives.
Join us and let's create some plant-powered magic together
📌 Brand Marketing Manager
🏢 Birdman
📍 Guadalajara