*overview*:
*key responsibilities*:
- *setup phase - foundation for marketing strategy & campaign execution*:
- conduct detailed marketing audits and develop tailored marketing strategies.
- create messaging and positioning strategies to effectively communicate brand value.
- develop an ideal client profile and conduct competitor research to identify opportunities.
- perform keyword research for search engine optimization and audience research for social media targeting.
- create a 3-month content calendar and marketing roadmap.
- perform website and seo audits to identify areas for improvement.
- create optimized landing pages (2-3 pages) tailored for lead generation.
- review and set up google search console, ensuring sitemap submission to google.
- set up google analytics and google tag manager to monitor website traffic and data.
- optimize the homepage to enhance user experience and conversion rates.
- *ongoing campaign management and optimization*:
- assist in the execution and optimization of paid advertising campaigns.
- continuously monitor and improve social media presence, website traffic, and overall marketing performance.
- analyze campaign data to track progress and recommend improvements.
- *collaboration and communication*:
- collaborate with cross-functional teams to ensure seamless execution of marketing plans.
- maintain effective communication to update on campaign performance and make necessary adjustments.
- availability to host and organize high-end events in the showroom and attend events outside the showroom
required skills and qualifications:
- pr and networking experience
- strong knowledge of google analytics, google search console, and google tag manager.
- familiarity with marketing automation tools and platforms (e.g., hubspot, mailchimp).
- expertise in landing page optimization and lead generation strategies.
- ability to analyze data and derive actionable insights to improve campaign performance.
- excellent communication and project management skills.
- a strong understanding of marketing strategy, brand positioning, and audience targeting.
- ability to manage multiple projects and deadlines efficiently.
- proficiency in both english and spanish is required.
- must be willing to travel and work in los angeles, as required.
*bonus skills*:
- experience with ad account management (google ad, facebook ad..)
- knowledge of content creation tools (canva, adobe creative suite, etc.).
pay: $2,* per month
application question(s):
- how do you conduct an seo audit for a website, and what improvements have you made to optimize a site's performance?
- what types of content have you created for digital marketing campaigns (e.g., blog posts, videos, social media content)?
can you provide an example of content that performed well?
- how do you develop a social media strategy and schedule content for platforms like instagram, linkedin, or facebook?
what metrics do you track to measure success?
- which analytics tools (e.g., google analytics, google tag manager) are you familiar with?
how do you use data to optimize campaigns?
- which marketing platforms or tools (e.g., hubspot, callrail, gohighlevel) have you used in your work, and how do they contribute to campaign success?
- are you available to travel and work frequently in los angeles?
- how do you ensure that social media profiles and websites are optimized for lead generation?
- how do you prioritize tasks and stay organized while working remotely?
- can you work independently and manage multiple projects simultaneously?
- can you describe your approach to developing a digital marketing strategy?
what key factors do you prioritize in the planning phase?
- are you fluent in english?
how comfortable are you with communication?
work location: hybrid remote in *, monterrey centro, n. L.