The marketing manager will lead and execute the hotel’s marketing strategy in line with sls hotels and ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel’s reputation as a luxury destination. Key responsibilities: - develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, f&b, spa, events).
- ensure all communications, campaigns, and materials meet ennismore luxury brand standards.
- analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.
- manage digital marketing, social media, pr, and strategic partnerships to maximize hotel visibility in domestic and international markets.
- oversee the marketing budget, optimizing investment to achieve the highest roi.
- lead and develop the marketing team, ensuring alignment with goals and brand standards.
- collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.
- track and report marketing kpis and campaign roi to hotel leadership. Qualifications - bachelor’s degree in marketing, business administration, communications, or a related field (master’s preferred).
- minimum of 5 years of experience in marketing for luxury hotels, resorts, or lifestyle brands.
- proven experience in developing and executing marketing strategies, both digital and traditional, targeting high-end clientele.
- strong knowledge of brand management, crm, digital marketing, social media, and revenue management.
- experience managing international campaigns and understanding global luxury markets.
- excellent leadership, communication, and strategic thinking skills.
- fluent in english; additional languages are a plus.
- highly organized, detail-oriented, and results-driven, with the ability to thrive in a fast-paced, collaborative environment.