Overview
digital operations analyst at ford méxico. Ford motor company is seeking a digital operations analyst to join our dynamic team. In this role, you will transform raw data into actionable intelligence, directly supporting dealerships in optimizing their digital tool usage and enhancing vehicle sales. This is an exciting opportunity to contribute to ford's digital transformation, working with cutting-edge technologies and providing crucial reporting that informs strategic decisions across internal and external teams. If you thrive on analyzing performance metrics, identifying opportunities, and presenting clear insights, this role is for you.
responsibilities
* performance reporting & analysis: maintain and meticulously update daily and weekly performance reports for both internal stakeholders and external dealership teams, ensuring accuracy and timeliness.
* insight generation: conduct in-depth analysis of dealership performance metrics related to ford.com digital retail, delivery day tool, and other innovative digital platforms to identify trends and opportunities.
* actionable recommendations: translate complex data findings into clear, concise, and actionable recommendations that empower dealerships to optimize their digital tool usage and significantly drive vehicle sales.
* sentiment monitoring: monitor and analyze net promoter score (nps) sentiment across various digital products to gauge user experience and identify areas for improvement.
* stakeholder communication: prepare and present comprehensive quarterly reports for digital dealer advisory board (ddab) members, showcasing performance and digital advancements.
* data integrity & management: rigorously audit data for accuracy, consistency, and logical fit within the business environment, ensuring reliable reporting.
* ad-hoc support: develop compelling ad-hoc charts, visuals, and reports to support management decision-making and respond to evolving business needs.
* program activation: manage the formal activation process for eligible dealers to seamlessly join digital programs and initiatives.
* contest management: maintain accurate reports and standings for dealership contests, fostering engagement and healthy competition.
qualifications
* bachelor’s degree in business, marketing, data analytics, or a related field.
* minimum of 1+ years of experience in data analysis, business operations, or a related analytical role.
* exceptional proficiency in microsoft excel, including advanced formulas, pivot tables, and data modeling for complex analysis and reporting.
* strong analytical skills with a proven ability to collect, interpret, and translate complex data sets into clear, actionable insights.
* excellent written and verbal english communication skills, with the ability to build rapport and effectively convey complex information to diverse internal and external audiences.
* strong organizational skills with a demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
* willingness to travel occasionally to the u.s.a. for team meetings.
even better, you may have...
* experience with data visualization tools (e.g., power bi, tableau).
* familiarity with digital retail platforms or automotive dealership operations.
* experience monitoring customer sentiment or nps data.
disclaimer: ford motor company is an equal opportunity employer, and is committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, veteran status, or disability.
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