Brand strategy director
the role of a brand strategy director is a strategic position that oversees the development and execution of marketing initiatives to enhance brand awareness and drive revenue growth.
this position is responsible for leading digital marketing efforts, maintaining brand identity, and monitoring market trends to adjust strategies accordingly.
* marketing strategy & brand management:
* develop comprehensive marketing plans to promote luxury positioning, dining outlets, spa events, and guest experiences.
* maintain and strengthen brand identity across all channels (website, social media, print etc).
* monitor market trends, competitor activities, and customer insights to adjust strategies accordingly.
required skills and qualifications
* qualifications & skills:
* bachelor's degree in marketing communications hospitality or related field.
* 5+ years of marketing experience preferably in luxury hotels/resorts or tourism.
* strong expertise in digital marketing (seo sem social media email automation tools).
* proficiency in analytics tools (google analytics meta business suite crm systems).
* excellent communication skills in english and spanish (written spoken).
* creative thinker with strong project management and leadership abilities.
* knowledge of cancun/riviera maya market and key travel industry trends.