The public relations & csr analyst supports kidzania mexico's position as an edutainment concept as well as a socially responsible enterprise, as well as maintaining the competitive image kidzania mexico has in the market; this is done by following on tactics that maximizes local editorial opportunities, following up on pro-bono initiatives, taking advantage for the pr budget and establishing kidzania as a leading brand.
- implements and leverages tactics that show kidzania mexico as a socially responsible enterprise
- researches, writes and distributes releases to targeted media
- collaborates in the development of kidzania mexico's newsletters, breaking news, kidzania journal, press releases and media kits
- supports positioning the brand within the different rankings and local awards
- supports in keeping a daily media coverage, through public relations initiatives across corporate, consumer, business, broadcast and online media
- searches and follows up potential media partners that can boost kidzania mexico's presence inside the territory
- elaborates regular pr reports concerning strategies, tactics and desired generating impact
- works closely with the pr & csr associate to ensure a coordinated media approach in the region and develop the most effective strategy and action plan for kidzania's image in the territory
- stays up to date with trends and rising potential partners in order to consolidate kidzania's market position
- diffuses the most recent kidzania's campaigns in order to maximize its impact
- coordinates events that could raise awareness concerning kidzania mexico and its presence like events for press, influencers, new product launches, premieres, amongst others
- manages the probono attendance and implementation for all kidzania mexico ́s facilities
*requirements*:
- bacheleros ́s degree communications, journalism, public relations or related
- 1 to 1.5 years of experience in public relations or marketing
- ability to create pr campaigns, resulting in a successful customer acquisition
- experience working with opinion leaders, influence leaders and media management
- ease to relate with different audiences (internal and external)
- excellent written and verbal communication skills
- advanced level of english
- negotiating, relationship building and influence and persuasion