Job title: business development & marketing manager (email, direct mail, digital)
department: marketing / business development
location: remote
type: full-time
shift timings: pacific time zone (pst)
key responsibilities campaign planning & execution
* build and manage a monthly marketing calendar (email + direct mail + digital).
* execute email marketing campaigns: list segmentation, content drafts, a/b testing, deliverability hygiene, and reporting.
* execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.
lead generation & business development
* identify and build prospect lists (property management, gcs, developers, facility managers, retail, multi-family, affordable housing partners, etc.).
* run outbound sequences (email + phone follow-up + light linkedin outreach as needed) and schedule discovery calls/site walks for leadership/pms.
* maintain a simple pipeline and follow-up cadence so leads don't fall through the cracks.
digital & website coordination
* coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes .
* manage online presence basics: google business profile updates, review-generation workflows, and directory listings consistency.
systems, data, and reporting
* own crm/contact database integrity (tags, segments, opt-in status, notes, next steps).
* track channel roi (cost per lead, lead-to-estimate, estimate-to-win, revenue by channel).
* produce a concise weekly dashboard for the owner/president: activity, pipeline, wins, lessons learned, next week plan.
brand & collateral
* coordinate collateral needed for outreach: capability statement, service one-pagers, project sheets, email templates, and direct mail creative.
* ensure messaging is consistent with gills' positioning and target customers.
what success looks like (first 90 days)
* clean, segmented contact database and compliant email infrastructure.
* 2–4 outbound campaigns/month running reliably (email + postcard + digital).
* documented process for lead intake → follow-up → handoff to estimating/pm.
* a measurable pipeline with clear attribution (you can show what's working).
qualifications required
* 8-10 years in marketing coordination, bd support, or lead-gen (construction/trades/services strongly preferred).
* experience running email marketing campaigns and working with a crm/contact database.
* strong project management: can juggle vendors, deadlines, and internal stakeholders.
* excellent writing and communication skills (short, clear, professional outreach).
preferred
* experience marketing for contractors (electrical, hvac, plumbing, gc, facilities).
* direct mail campaign experience and vendor coordination.
* basic understanding of seo/local search and conversion-focused websites.
* familiarity with compliance basics (opt-outs, consent, list hygiene).
tools you may use (or help us implement)
email platform, crm (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.
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