Overview
Rise is an
award-winning
, full-service
Media Agency of Record
that is backed by data and powered by people.
We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today.
This approach, with
transparency at its core
, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.
We're looking for talent like you who can continue to elevate our work and culture.
Key Responsibilities
Establish a center of excellence that efficiently executes paid social initiatives while driving innovation aligned to business goals.
Develop and execute social strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders
Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks
Develop social strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement
Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in social
Manage financials, including budget allocation, client billing, team billability and account profitability
Deliver insightful and persuasive presentations to clients and prospects
Own execution accuracy across all team members
Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Be a thought-leader; proactively advise on social trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies
Partner with the Director, Partnerships to cultivate strong relationships with social partners, including responsibility for JBP stewardship, as assigned
Job Requirements
Education: Bachelor's degree (communications, marketing, advertising, or business)
Ability to speak, read and write the English language
Experience
10+ years relevant work experience in digital / social marketing; agency experience a plus
5+ years of experience tactically managing campaigns in-platform
Experience in / familiarity with additional digital channels (Programmatic, SEO, Affiliate, or Paid Search) is a plus
Expert usage of Microsoft Office suite, with strong emphasis on Excel
Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
Experience developing, managing and leading high performance teams required
Strong relationships with publisher and technology partners
Expert knowledge of the importance and role of social within a media plan and how to leverage its strengths
Client-facing and/or C-level track record
Experience participating in new business pitches, both behind-the-scenes and in-the-room
Certificates, Licenses, Registrations
Certificates in Meta, TikTok, Snap, YouTube required; experience with other social / social adjacent platforms a plus (X, Reddit, LinkedIn, Pinterest, etc.)
Knowledge, Skills & Abilities
Proficient in social tactics and strategies
Demonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goals
Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
Proven experience facilitating and initiating creative thinking in the digital space: content, media, social, activation
Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
Ability to identify / recruit / retain top talent; experience positively managing personnel issues
Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
High comfort level participating in brainstorms and ideation sessions
Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills
Rise and Quad are proud to be equal opportunity employers.
We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace.
Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws.
Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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📌 Director, Investment Social
🏢 Quad/Graphics
📍 Veracruz