Hasbro is a leading games, ip and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, tv and more.
Through its franchise-first approach, hasbro unlocks value from both new and legacy ip, including magic: the gathering, dungeons & dragons, monopoly, hasbro games, nerf, transformers, play-doh and peppa pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 best corporate citizens by 3bl media, a 2025 just capital industry leader, one of the 50 most community-minded companies in the u.s. by the civic 50, and a brand that matters by fast company
hasbro mexico is seeking a *senior sales manager* to lead commercial strategy and execution across the *hypermarket and wholesale channels*, while acting as a key driver of *new account acquisition and channel development*. This role is built for a *commercial business builder* someone who combines strong strategic thinking with entrepreneurial energy to unlock new revenue streams, expand into emerging formats, and diversify the customer portfolio.
*role snapshot*
- *key accounts*: chedraui, soriana, heb, fresko, casa ley, julio cepeda, city club, dns, and new/emerging channels
- *revenue responsibility*: ~$30m usd net revenue (~30% of total revenue)
- *team leadership*: 5 direct reports
*key responsibilities*:
*channel & account management*:
*hypermarkets (e.g., soriana, chedraui)*
- develop and execute strategic account plans to deliver annual *sales, profitability, and market share targets*.
- own the full commercial cycle: annual negotiations, promotional planning, sell‑in/sell‑out tracking, and in‑store execution.
- partner with trade marketing to deliver impactful in‑store activation and pos strategies.
- closely monitor inventory health, turns, and availability to maximise productivity and minimise stock‑outs.
*wholesale accounts (regional distributors, open‑market operators)*
- define tailored commercial strategies across pricing, credit risk, and distribution footprint to drive market penetration.
- build and maintain strong, trust‑based relationships while ensuring compliance with hasbro policies and market regulations.
- monitor channel dynamics to prevent price erosion, grey market activity, and channel conflict.
- identify regional growth gaps and onboard new partners or develop territory‑specific plans.
- profitably manage key wholesale and close‑out accounts, including *dns ($30m usd net revenue; 11% revenue share)*, partnering with marketing and finance to execute controlled exit strategies and minimise market disruption.
*new business & channel development*:
- identify, evaluate, and open *new business opportunities, accounts, and channels* aligned to hasbro’s long‑term strategy.
- lead end‑to‑end commercial negotiations with new retail formats, distributors, and alternative channels (e.g., specialty, convenience, digital‑native wholesalers).
- design go‑to‑market strategies for emerging retail models and expand hasbro’s customer footprint.
- partner with marketing to translate emerging channel needs into portfolio and innovation opportunities.
- evaluate financial viability, pricing, and trade investments to ensure profitable growth.
*commercial execution*:
- own forecasting, budgeting, and delivery of *revenue, pos, and profitability targets*.
- ensure flawless execution of launches, promotions, and commercial calendars.
- lead demand planning accuracy by coaching the team and aligning forecasts to true market demand.
- collaborate cross‑functionally (marketing, trade marketing, finance, fulfilment) to align resources with growth priorities.
*profit contribution & p&l management*:
- partner closely with finance to manage *p&l performance* across existing and new customers.
- ensure commercial strategies support margin, roi, and long‑term profitability goals.
*required experience*
- minimum *8+ years* of commercial experience in consumer goods (toys, seasonal categories, beauty, sports, electronics, or entertainment preferred).
- proven success managing *hypermarkets and wholesale accounts with full p&l ownership*.
- demonstrated ability to *build new business from the ground up*.
- strong negotiation, planning, and customer development experience.
- *fluent english* (written and spoken).
*core competencies*
- strong *business development mindset* with a proactive, opportunity‑led approach.
- strateg