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*we are seeking a talented and results-driven marketing campaign specialist to lead and execute high-impact marketing campaigns for our suite of solutions for utilities and the public sector.
in this role, you will collaborate with cross-functional teams to design, implement, and optimize multi-channel campaigns that drive awareness, generate leads, and accelerate customer acquisition.
your understanding of data-driven marketing, abm strategies, and understanding of the enterprise saas buyer's journey will be pivotal to success.
*essential job functions*- this is intended as an outline of the essential functions of the position.
actual metrics that measure job performance may be set forth in separate performance management documentation._*campaign strategy and execution*:- develop and implement integrated marketing campaigns to support product launches, lead generation, and customer retention goals.- align campaigns with the sales team and marketing leadership to ensure seamless lead handoffs and pipeline development.
*account-based marketing (abm)*:- support the design and execution of abm strategies, collaborating with marketing manager/director and sales teams to identify target accounts and tailor campaigns for specific accounts.- leverage tools like linkedin ads, intent data platforms, and crm systems to execute abm campaigns effectively.- measure and report on abm campaign performance, including engagement, pipeline impact, and roi.
*content creation and management*:*channel management*:- optimize campaigns for each channel to maximize reach and engagement.
*data analysis and reporting*:- track, measure, analyze and report campaign performance and make recommendations for continuous improvement*audience segmentation*:- leverage data to segment audiences effectively and tailor campaigns to specific customer needs and behaviors.
*market research*:stay informed about industry trends, competitor activities, and emerging tools to enhance campaign effectiveness.
*qualificaitons & requirements*- bachelor's degree in marketing, communications, business, or a related field.- 3-5 years' experience in marketing, preferably within the b2b saas space.- proven track record of planning and executing successful marketing campaigns, including abm strategies.- *_expertise in marketing automation platforms (e.g., hubspot, marketo, pardot)._*:- *_proficiency in abm platforms and crm systems (e.g., 6sense, salesforce).
(demandbase)_*:- strong written and verbal communication skills.- solid project management and multitasking abilities.- deep understanding of the b2b saas sales funnel and customer lifecycle.- familiarity with abm, demand generation, and content marketing best practices.- creative thinker with a data-driven mindset.- experience in utilities or public sector a plus.- familiarity with digital marketing techniques.- experience with a/b testing and performance optimization