Company overview:
didi global inc. is the world's leading mobility technology platform.
it offers a wide range of app-based services across markets including asia-pacific, latin america and africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
didi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
it is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of ai technology and localized smart transportation innovations.
didi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
li-hybrid
team overview:
as a business development manager, you will lead and empower a team of business developer promoters to drive driver acquisition through offline, high-impact channels.
you'll design and execute city
- and region-specific strategies that strengthen our market leadership, expand our footprint, and fuel sustainable growth.
this role combines strategic vision with hands-on execution: analyzing market opportunities, activating local partnerships, holding your team accountable for results, and ensuring that our driver base grows in both quantity and quality.
your leadership will be key to setting ambitious targets, breaking into new areas, and creating repeatable playbooks for regional expansion.
role responsibilities:
*key tasks & responsibilities*:
- lead and foster a high-performance culture within your team, driving accountability, continuous improvement, and professional growth.
- execute local go-to-market strategies with excellence, ensuring business developers deliver top standards in outreach, onboarding, and offline engagement.
- identify, activate, and optimize offline acquisition channels (e.g., events, partnerships, grassroots campaigns) tailored to each city/region.
- build and maintain strong local partnerships with institutions, organizations, and community stakeholders to expand acquisition opportunities and strengthen didi's presence.
translate market insights into action by deeply understanding driver motivations, competitive dynamics, and regional nuances—turning them into clear, results-driven playbooks.
*key competencies*:
*strategic vision & execution*
- hunter mindset with determination to exceed acquisition targets.
- strong understanding of kpis (sign-ups, activations, cpa) and ability to align local strategy with business goals.
- data-driven execution with playbooks, sops, and tactical adjustments.
*leadership & team development*
- lead, coach, and inspire a team of business developer promoters to peak performance.
- recruit, train, and develop talent while fostering accountability and ownership.
- promote a culture of collaboration, resilience, and continuous improvement.
*operational & analytical management*
- analyze acquisition funnel metrics to identify gaps and opportunities.
- leverage dashboards/crm to drive data-informed decision-making.
- ensure accurate reporting, pipeline management, and tactical execution.
*cross-functional coordination*
- collaborate with operations, marketing, legal, and support for seamless onboarding.
- channel market feedback into product, marketing, and operational improvements.
- align local execution with regional strategic priorities.
*market presence & leadership*
- represent didi as a trusted leader in the driver community.
- build partnerships with local stakeholders and institutions to unlock growth.
- strengthen didi's visibility and credibility as the platform of choice.
*soft skills & leadership attributes*
- adaptability, integrity, and resilience in fast-paced environments.
- hands-on, detail-oriented, with strong collaboration and communication skills.
- relentless drive to succeed and deliver outstanding results.
role qualifications:
*must-haves*
- bachelor's degree or above in business, economics, marketing, or related field.
- fluent in spanish and english (spoken and written).
- 5+ years of experience in business development, field sales leadership, or commercial operations.
- proven hunting experience with a strong track record of acquiring new business/drivers/customers through offline channels.
- demonstrated success in managing and coaching business developers (bds) or field sales teams, with measurable performance improvements.
- strong analytical and strategic thinking skills with the ability to interpret kpis and drive execution.
- proficiency with crm platforms (e.g., salesforce) and advanced excel/google sheets.
- high resilience, adaptability, and a hands-on leadership style in dynamic, competitive environments.
*nice-to-haves*
- prior experience