This role requires a highly skilled and experienced professional to lead the development and execution of marketing strategies for high-end luxury properties. The project marketing director will be responsible for overseeing branding, communication, and sales initiatives, as well as managing a team of designers and communication professionals.
basic functions:
the ideal candidate will have a strong background in marketing, with expertise in strategy development, cross-departmental project management, and sales skills. They will also possess excellent writing and communication skills, attention to detail, and exemplary organizational skills.
responsabilities of the position:
* provide brand and marketing expertise to support property initiatives such as collateral development, communications, event planning, and overall presentation.
* support writing and communication projects.
* manage and mentor designers and communication team.
* market research, insights, and input into strategic planning.
* develop marketing plan and corresponding budget to align and support sales initiatives.
* collaborate with the sales team to drive engagement and strategy implementation in current and new markets.
* project manage print and digital asset creation and management for new product launches, sales milestones, and club announcements.
* manage cms and listing inventory on property websites.
* direct photography and videography for the property and manage asset distribution.
* social media management.
* onsite support and coordination of corporate-led events.
* oversee inventory and assets for digital sales tools and resources.
* manage crm input and reporting dashboards, analyze data and provide reporting to support overall sales direction and new marketing initiatives.
* oversee new product launch material development and design.
* evaluate marketing needs as property transitions through lifecycles.
* collaborate with cross-functional teams including sales, member services, and operations to support property goals.
* additional marketing and leadership duties as needed.
requiered education
* bachelor's degree with a focus on business and marketing preferred.
* minimum of 5-7 years in marketing, representing high-end luxury properties or relevant industry.
* experience partnering and/or working with a sales teams is a plus.
* knowledge of construction, architecture and design is a plus.
* computer literate in microsoft office (powerpoint, word, excel), and adobe creative suite (indesign, illustrator, photoshop) as well as apple products and services.
* track record of producing and presentation of marketing assets in a fast-paced and agile environment.
required attitudes/behaviors
* positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.
* must be able to work flexible work hours/schedule including evenings, weekends, and holidays.
* ability to work in a team environment.
* ability to stay calm and focused during the busiest of times.
* ability to read, write, speak, and understand english; spanish speaking preferred.
* flexibility and ability to pivot to new projects and a desire to work in a fast-paced environment.
required experience, abilities and/or skills
* expertise marketing strategy, well-developed cross-departmental project management and sales skills, excellent writing and communication skills, attention to detail, exemplary organizational skills, discipline and creativity.
* ability to handle multiple tasks simultaneously, balance a variety of roles within the organization, and be able to establish and foster effective working relationships with internal teams, prospects, and the local community.