Client overview
our client is a globally established industrial automation and packaging machinery manufacturer specializing in intelligent paper cup machines and fully automated container production systems. With strong engineering capabilities, advanced robotics integration, and an expanding international footprint, the company supports large-scale food packaging manufacturers and industrial production companies worldwide.
job role
the foreign marketing specialist will lead localized digital marketing initiatives and regional brand-building activities across the market. The role is responsible for executing b2b marketing campaigns, supporting exhibition and event operations, producing localized technical content, and strengthening the company's digital presence.
this position requires a highly creative yet analytical marketing professional with experience handling industrial, manufacturing, or automation-related products. The successful candidate will play a key role in transforming complex machinery solutions into engaging commercial campaigns that support regional sales growth and dealer network expansion.
key responsibilities
* execute localized digital and offline marketing campaigns targeting the industrial and manufacturing sectors.
* manage regional social media channels, website content updates, seo optimization, and email marketing activities.
* develop localized b2b marketing materials including brochures, technical presentations, videos, graphics, and case studies.
* support planning and execution of industrial exhibitions, trade shows, technical seminars, and distributor events.
* coordinate closely with regional sales teams and headquarters to align branding and campaign strategies.
* monitor campaign performance metrics and prepare analytical reports with optimization recommendations.
* maintain consistency of brand identity across all marketing channels.
* conduct market research on competitors, customer trends, and industrial market developments.
requirements
* bachelor's degree in marketing, communications, digital media, business, or related fields.
* minimum 3–5 years of experience in digital marketing, brand management, b2b marketing, or commercial marketing roles.
* prior experience within the paper cup machinery, paper container machinery, paper food packaging machinery, or related paper converting equipment industry is required.
* strong understanding of the paper cup manufacturing industry, paper food packaging production processes, and related industrial equipment markets.
* proven experience developing marketing strategies and campaigns targeting manufacturers, distributors, converters, or industrial customers within the paper packaging sector.
* strong capability in multimedia content creation, including video editing, graphic design, presentations, product catalogs, and technical marketing materials.
* good understanding of seo, cms platforms, email marketing systems, digital advertising, and social media management tools.
* strong analytical mindset with the ability to evaluate marketing performance, campaign effectiveness, lead generation activities, and roi metrics.
* able to manage multiple projects simultaneously in a fast-paced and results-driven business environment.
* strong communication, presentation, content development, and stakeholder management skills.
* professional fluency in english is mandatory.
* mandarin proficiency would be considered a strong advantage for cross-border communication and collaboration with international stakeholders.
job code: #662
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