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Growth marketing manager - dtc ecommerce

Cancún, Q.Roo
Scaleup
Responsable marketing
Publicada el 11 junio
Descripción

*ecommerce growth specialist*:- *location*: remote (latam region)- *industry*: e-commerce- *schedule*: full-time, pst hours- *employment type*: contractor (remote - latam)- *about the company*:fast-growing us startup operating multiple brands in parallel: an exciting opportunity for a marketer who enjoys managing growth across diverse products and audiences.our client, a fast-growing, 8-figure dtc pet products company, is looking for a data-driven, performance-obsessed marketer to lead paid acquisition and drive measurable growth.
*about the company*:our client is a multi-brand, subscription-based pet company selling across shopify, amazon, walmart, chewy, and tiktok shop.with a loyal customer base and strong recurring revenue, they've built a lean, high-impact team that's scaling fast and now they're looking for a growth marketing expert to take things to the next level.
*what they're looking for*:the ecommerce growth specialist will report directly to the ceo and own acquisition strategy and execution across all paid channels, with a sharp focus on ppc performance, analytics, and conversion optimization.
*key responsibilities*:- own and optimize paid media (meta & google are top priority; tiktok, amazon ads, walmart, and chewy are strong pluses).
- design, launch, and iterate data-driven campaigns with clear kpis (roas, cac, ctr, ltv, cvr).
- monitor results daily/weekly/monthly, parsing data and pulling actionable insights.
- test constantly: ads, targeting, creatives, funnels, landing pages, offers.
- partner with agencies, holding them accountable for performance and results.
- collaborate with creative, product, and retention teams to align performance goals.
- 4-6+ years of hands-on ppc experience (meta + google a must; tiktok/amazon a plus).
- strong analytical mindset: you live in spreadsheets and dashboards, making decisions by numbers.
- track record of improving roas and lowering cac through structured testing.
- comfortable using ga4, triple whale, shopify, and platform ad managers.
- proven ability to manage and challenge agencies.
- background in dtc/e-commerce; subscription or pet brands a plus.
- self-starter, curious, and highly motivated by performance metrics.
*why join*:- high-ownership role reporting directly to the ceo.
- be the growth driver of a mission-driven, pet-loving team.
- direct impact on scaling a fast-growing dtc business.
- entrepreneurial culture with room to experiment and innovate.

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