*must submit creative reel portfolio for consideration*
about good boi marketinggood boi marketing is a fast-growing digital marketing agency that helps dog groomers and dog daycares generate 90+ booked appointments in 90 days using our paws method — a proven lead generation system powered by facebook ads, local service ads, and automation.
We’re looking for a creative media strategist (va) who can edit viral-style short-form videos, manage social content, and create ad creatives that perform. If you understand the science behind viral content — hooks, pacing, ctas, and trend alignment — this role is for you.position overviewas our creative media strategist, you’ll handle both content creation and execution for good boi marketing and our clients. You’ll take raw footage, edit it into scroll-stopping short-form videos (reels, tiktoks, shorts), and manage posting and performance tracking.
This is not a “just edit videos” job. You’ll be responsible for creating content that gets views, builds engagement, and converts.key responsibilitiesvideo editing
edit 5–10 reels/tiktoks per week for gbm and clients
repurpose long-form clips into short-form content
add captions, jump cuts, music, emojis, and transitions
create multiple ad variations for a/b testing
maintain platform-specific formatting and pacing (reels, tiktok, shorts)
social media management
manage and post on gbm’s instagram, tiktok, and youtube shorts
write captions and ctas aligned with gbm’s brand voice
research trends, sounds, and creative formats weekly
track performance metrics (views, reach, engagement)
ad creative strategy
understand what makes a video perform as an ad
brainstorm and implement creative hooks, angles, and storylines
collaborate with the team to test new ad concepts
learn from ad data to improve future creativesrequirementsproven experience editing short-form video content (reels/tiktoks/shorts)
strong portfolio showing engaging, viral-style edits
understanding of organic reach, algorithms, and ad creative strategy
familiar with hooks, retention, and scroll-stopping pacing
excellent written and spoken english
familiarity with facebook ads and instagram/tiktok content culture
proficient with tools like capcut, premiere pro, or descript
organized, responsive, and able to meet deadlinesperformance kpison-time delivery of edited videos
consistent growth in organic reach and engagement
ad creatives meeting or exceeding ctr benchmarks
adaptability to feedback and trend shiftscompensationfull-time: $800–$1,200/month (based on experience and skill)
bonuses for hitting engagement or creative performance milestones
paid training and long-term growth opportunities within good boi marketingabout youyou study viral content and understand what makes a video work
you have strong creative instincts but can also follow proven systems
you thrive on feedback and continuous improvement
you care about quality and love helping small pet businesses growhow to applysubmit the following:
a short intro video (under 2 minutes) introducing yourself
3–5 short-form video samples you’ve edited (reels, tiktoks, or ads)
your resume and social media links (if you’ve managed any pages)
answer this question: “what makes a short-form video go viral?” (short answer only)