Company overview:
didi global inc. is the world's leading mobility technology platform.
it offers a wide range of app-based services across markets including asia-pacific, latin america and africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
didi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
it is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of ai technology and localized smart transportation innovations.
didi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
li-hybrid
team overview:
leading the brand strategy of didi préstamos and didi paga después, as well as the future launch of new credit products based on analytical and strategic thinking, including creation of goals, approach, strategic brand definition, plan, and meaningful product proposals.
role responsibilities:
- leading the brand strategy and launch definition for a new didi préstamos product based on analytical and strategic thinking, including creation of goals, approach, strategic brand definition, plan, and meaningful product proposals.
- bringing big ideas and best-in-class ideas and plans, obtaining buy-in, and effectively and efficiently implementing ideas at scale through strategic brand programs and initiatives.
define brand territories to expand audiences and position the products/services strategically.
- responsible for shaping, influencing, and structuring the brand identity and positioning; driving and leading brand management, architecture, content, and communications; and anticipating and solving for branding needs at all levels for didi préstamos product.
- develop and define the brand vision and architecture based on market, user research, and users ´ relevant and strategic insights.
- using internal and external data to find relevant insights that transform into effective brand insights, campaigns, and content.
- driving research, recommendations, and discussions to evolve our product brand, developing products, channels, and positioning opportunities in the market.
- translating high-level strategy and positioning into concrete deliverables (campaign blueprints, messaging frameworks, value propositions, etc.)
- developing brand position, content, and communications as needed - capture hearts and minds of audiences through a mix of data-driven insight and compelling storytelling.
- developing campaign branding activities; provide input into key messaging and creative briefs.
- leading implementation and brand management efforts around brand actions.
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- developing enablement materials (toolkits, trainings, guidelines) to scale new developments/learnings and help drive brand consistency.
- remaining fully informed on market trends and marketing brand campaigns.
role qualifications:
- data-driven is a must, and so is the capability of analytical thinking to translate data into growth opportunities and strategic actions.
- experience creating, developing, and executing a marketing plan.
- knowledge in branding / building brand foundations
- fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
- understands and analyzes issues; suggests creative solutions
- understands the "why" and applies critical thinking and strategic reasoning
- experience analyzing brand kpis
- experience with brand building and a creative 360 ° campaign
- strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders
- experience managing agencies and creative teams
- be able to work under constant deadline pressure and manage multiple projects.
eeo statement:
- we create customer value - we strive to always create valuable experiences for our users in everything we do.
our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- we are data-driven - we are strong believers in making informed decisions, that's why we are data-driven.
we can better navigate the business landscape strategically by analyzing valuable metrics.
- we believe in win-win collaboration - success is a team sport.
when we work to help our partners and colleagues win, we win, too.
while keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- we believe in integrity - integrity is at the very core of our business.
we are people who always want to do the right thing.
our intentions are sincere, we speak our minds and listen to each other.
- we always strive to do