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Senior consumer shopper & market insights analyst

Cuajimalpa de Morelos, D.F.
Essity Higiene y Salud México, S.A. de C.V
De EUR 200,000 a EUR 400,000 al año
Publicada el 21 mayo
Descripción

Essity b 277.4 (+0.8 sek) on 20-may-2025 17:29


senior consumer shopper & market insights analyst


about the role

support, conduct, and analyze market research studies (e.g., competitor, market, digital campaign analysis, category, customer, consumer, and shopper) to provide accurate and timely information and relevant insights for strategic and operational decisions.

we're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always seeking ways to improve our products and ourselves. If this describes you, we'd love to talk.


what you will do

* perform analyses of relevant data and prepare insights and recommendations to develop and grow the business by integrating knowledge of market, consumer, and shopper trends.
* gather information, monitor data on relevant trends and activities, and contribute to data and insight sharing within and outside the organization.
* create reports and scorecards, providing required data to the organization (market & consumer).
* support delivery of research according to global guidelines.
* support validation of vision, drivers, plans, and/or recommendations by ensuring relevant insights are available to support argumentation.
* contribute to best practice sharing, networks, and projects.
* consolidate relevant customer, consumer, shopper, and market analysis to generate insights, ideas, and concepts, proactively using this information within assigned projects.
* develop analysis of current data from nielsen and kantar world panel to generate recommendations on opportunities and risks for our business and brands in the market.
* monitor market behavior monthly using tools provided by nielsen and kantar world panel.
* support development of estimates of market sizes and their growth.
* manage relationships with external partners, from administration to ensuring data accuracy, and select appropriate research methods for each project, aiming to deliver efficient recommendations for the business.
* maintain and update the market research library.


who you are

* at least 5 years of experience in consumer research and managing market data databases (e.g., nielsen, kantar, iri, iscam, iqvia, etc.) or similar.
* bachelor's degree in marketing, fluent in english, with a great service attitude, team-oriented, sense of urgency, analytical skills, and strong presentation and communication skills.


what we can offer you

at essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
our culture emphasizes collaboration, care, empowerment, and engagement. We offer opportunities to work with impact, individual learning and career growth, health and safety prioritization, sustainable value creation, innovation, and a sustainable working life with total rewards.

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