Senior media analyst job description
visionary senior media analysts are responsible for driving campaign success through strategic placement and effective media buying strategies.
key responsibilities:
* identify opportunities to improve campaign performance, extract actionable insights, and exceed client expectations.
* execute campaign buys across various digital platforms, manage budgets, and optimize results in real-time.
* develop media plans, select target audiences, and create strategic creative solutions.
* monitor campaign performance, troubleshoot issues, derive performance insights, and provide updates and recommendations.
requirements:
* 1+ year of experience as a media buyer in an agency setting or equivalent.
* advanced excel skills with expertise in pivot tables, v-lookups, and macros.
* proficiency in one or more platforms: social, programmatic display/video, publisher/partner direct, digital audio.