Overview:
this position reports to: fernando horcasitas
site: las fuentes
level: staff iv
recruiter: zulema rivera
the role:
how you would contribute:
- develop engaging, on-brand copy for multiple social media assets, ensuring consistency in tone and messaging across platforms.
- create compelling communication materials for distributors, preferred members, and consumers, including newsletters, promotional content, and product-related messaging.
- collaborate with designers, video editors, proofers, and project managers to develop cohesive and visually appealing creative assets while ensuring industry best practices are implemented.
- adapt messaging for different audiences, platforms, and formats while maintaining brand guidelines and strategic objectives.
- stay informed on industry trends and audience preferences to continually refine copy effectiveness.
- ensure all copy is clear, engaging, and aligned with the herbalife brand voice and philosophy.
- develop a strong understanding of the herbalife brand as it relates to all relevant audiences.
job qualifications:
skills and background required to be successful:
- bilingual english-spanish (must)
- minimum 3 years of experience in copywriting, content creation, or a related field, preferably within
an in-house creative team or agency setting.
- proven track record of developing engaging content for social media, internal communications,
and marketing materials.
- strong understanding of brand voice, tone, and messaging strategies across different audiences
and platforms.
- experience collaborating with designers, marketers, and cross-functional teams to create cohesive and impactful content.
- familiarity with publishing content for social media platforms (e.g., meta, instagram, tiktok) and using social media management tools such as sprinklr, hootsuite, or sprout social.
- excellent grammar and proofreading capabilities with extreme detail-oriented skills
- proficiency with the ms office suite, including word, outlook, and powerpoint
education
- bachelor degree (ba or bs) in marketing, communication, advertising or a related field.