*manager, marketing.marketing.product management* *-* *(*30009639*)*
*description*
ansell is a leading global provider of protection solutions. Our company designs, develops and manufactures a wide range of protection solutions that meet the ever-changing needs and demands of our markets and industries. Protection is our primary concern as millions of people around the world depend on ansell in their professional and personal lives.
*general summary of position*:
the marketing manager olac will develop and execute marketing strategy for the channel distributors, npd set-up and portfolio management across olac region.
Note: olac refers to other latin-american markets without include mexico & brazil
additionally, the marketing manager olac will coordinate digital marketing activations; this includes but is not limited to the following activities to support the channel, retail & digital strategy:
- forecasting and budget working with sales
- channel specific programs - implement and managing branding and marketing campaigns that promote products. Plays a major role in enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.
- build out ansell’s e-commerce distributor efforts to connect end user options
- share key learnings and best practices with sbu
- develop ansell digital marketing strategy with key customers and end users
- partner with agency to develop a strategic digital plan to support local initiatives; channels to focus include marketing automation, paid search, social & display while partnering with lac digital marketing team.
- manage daily projects - liaise with sales and/or external vendors to ensure timely execution of activities based on project plans
*responsibilities & specific accountabilities*
contribute to olac strategy with the aim of improving the overall customer and end user experience:
- olac marketing strategy
- o portfolio management- o pricing strategy and management- o manage a&p budget and expenses- o incentive programs to distributors- o lead, develop and execute promotional plan and distributor rewards program- o collateral materials (giveaways & traditional material)- o work to build retail and vending development efforts in collaboration with distributors and internal channel team- implement strategy for ansell digital transformation that target specific channels & distributor needs
- o content material development- create or adapt guides (hazards campaigns)- landing pages (follow up, review, update)- o manage agency relationship to develop digital strategy that support the local initiatives.- social media posts- o maintain our social media presence in distributors web pages*primary location*: mexico-queretaro
*job*: marketing
*organization*: commercial americas
*schedule*: full-time
*job type*: standard
*job level*: manager
*job posting*: nov 19, 2024, 8:27:49 am