Performance marketing manager – remote | google ads, meta, linkedin & paid media growth employment type: full-time, remote
working hours: u.s. Time zones about the role at pavago, one of our clients is hiring a performance marketing manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a “set it and forget it” marketing role. You’ll be directly responsible for:
* lead generation
* paid media performance
* funnel optimization
* budget efficiency
* revenue growth
you’ll manage campaigns across:
* google ads
* meta (facebook & instagram)
* linkedin ads
* x (twitter)
* reddit
* tiktok
* emerging paid acquisition channels
if you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you. what you’ll own paid media strategy & campaign execution
* build and manage paid campaigns across:
* google ads
* meta ads
* linkedin ads
* x (twitter)
* reddit ads
* tiktok ads
* design full-funnel b2b lead generation strategies
* launch campaigns from scratch, including:
* campaign structure
* audience targeting
* conversion tracking
* creative direction
* optimization workflows
* write and test high-converting ad copy
* align messaging across:
* paid media
* organic marketing
* content funnels
* landing pages
optimization & scaling
* monitor campaigns daily and make proactive optimizations
* improve:
* ctr
* cpc
* cpl
* cpa
* roas
* conversion rates
* run structured a/b tests across:
* creatives
* headlines
* audiences
* bidding strategies
* landing pages
* identify scalable acquisition opportunities while maintaining profitability
* stay ahead of:
* algorithm changes
* attribution updates
* privacy shifts
* platform best practices
analytics, attribution & reporting
* track campaign performance using:
* google analytics 4 (ga4)
* google tag manager (gtm)
* platform dashboards
* audit and troubleshoot:
* pixel setups
* event tracking
* attribution flows
* utm structures
* build performance reports focused on:
* insights
* trends
* recommendations
* revenue impact
* translate campaign data into actionable growth decisions
funnel & conversion optimization
* analyze funnel drop-offs and conversion bottlenecks
* improve landing page performance and user flow efficiency
* support retargeting and audience segmentation strategies
* optimize campaigns for both lead quality and cost efficiency
cross-team collaboration
* work closely with:
* marketing
* sales
* content teams
* designers
* provide creative and messaging feedback based on performance data
* contribute to broader:
* growth marketing
* lifecycle marketing
* revenue generation initiatives
what success looks like
* reduced cpl and cpa over time
* improved roas and campaign efficiency
* consistent pipeline and lead growth
* strong attribution accuracy and reporting clarity
* successful campaign scaling across platforms
* fast testing and optimization cycles
what makes you a strong fit
* highly analytical and performance-driven
* comfortable owning campaign strategy and execution end-to-end
* strong understanding of b2b marketing funnels
* obsessed with testing, iteration, and optimization
* able to balance creative thinking with data-driven decisions
* strong communicator who can explain performance insights clearly
requirements (must-have) experience
* 3+ years of hands-on paid media management experience
* proven success managing campaigns across:
* google ads
* meta ads
* linkedin ads
* strong b2b lead generation background with measurable results
core skills
* deep understanding of:
* ppc strategy
* audience segmentation
* retargeting
* funnel optimization
* attribution models
* advanced experience with:
* google analytics 4 (ga4)
* google tag manager (gtm)
* conversion tracking setups
* ability to independently:
* build campaigns
* launch tracking
* optimize performance
* report on results
* strong ad copywriting and testing skills
nice to have
* experience with:
* hubspot
* salesforce
* marketo
* experience managing:
* multiple client accounts
* large advertising budgets
* complex campaign portfolios
* google ads or meta certifications
* familiarity with:
* canva
* adobe creative suite
* funnel optimization tools
what a typical day looks like
* review campaign dashboards and performance trends
* optimize bids, budgets, audiences, and creatives
* launch new ad campaigns and experiments
* audit conversion tracking and attribution flows
* collaborate with content and design teams
* analyze funnel performance and identify growth opportunities
* build reports and present actionable recommendations
in short: you drive profitable growth through structured testing, optimization, and performance-focused paid acquisition strategies. key metrics (kpis)
* click-through rate (ctr)
* cost per lead (cpl)
* cost per acquisition (cpa)
* return on ad spend (roas)
* conversion rate (cvr)
* lead and revenue growth
* budget efficiency and scalability
performance is measurable. So is success. why this role stands out
* true ownership of paid acquisition performance
* opportunity to scale campaigns across multiple platforms
* high-impact growth marketing environment
* strong focus on testing, optimization, and measurable outcomes
* growth opportunities into:
* growth marketing lead
* head of paid media
* demand generation manager
* vp of growth
interview process
* application review
* initial interview
* technical interview (campaign & strategy deep dive)
* final interview with leadership
* offer & background verification
apply now if you:
* love performance marketing and paid acquisition
* think in funnels, attribution, and conversion rates
* enjoy testing and scaling campaigns
* want ownership over measurable growth results
this is a strong opportunity to join a fast-moving, performance-driven marketing environment.