Performance marketing leader
the performance marketing sr director is responsible for leading a high-performing performance marketing team. This team focuses on acquiring customers and driving measurable business outcomes for products across multiple countries.
key responsibilities
* lead a high-performing performance marketing team focused on customer acquisition and attributable business outcomes for products across countries.
* oversee acquisition and retention programs across paid search, social, display, video, affiliates, and emerging channels. Define and own the global performance marketing strategy, aligning paid media, lifecycle, and growth initiatives with company goals.
* champion experimentation, data transparency, and continuous improvement.
* partner with sales teams, finance, and product to establish growth forecasts, budgets, and performance targets.
* partner with product and engineering leadership to define and execute the strategy for marketing tech at payjoy—overseeing integrations with 3rd-party vendors, and building scalable infrastructure for customer acquisition, activation, and retention.
* optimize campaigns to maximize roi, reduce cac, and improve ltv using attribution and cohort analysis.
* manage media budgets efficiently, ensuring spend is aligned with business outcomes and profitability goals.
* test new channels, technologies, and partners to drive incremental growth and innovation.
* build measurement frameworks, attribution models, and performance dashboards.
* analyze funnel performance and identify growth levers to improve conversion rates and retention.