Please submit your resume in english - we can only consider applications submitted in this language. Only applications of candidates with mexican citizenship will be evaluated for this role in compliance with the provisions of article 7 of the federal labor law.
Minimum qualifications
bachelor's degree or equivalent practical experience.
9 years of experience in marketing, with a focus on product, growth, performance and life-cycle marketing.
Experience defining and owning multi-year product and life-cycle marketing strategies using behavioral and measurement insights to develop multi-disciplinary road maps and business cases to grow direct-to-consumer businesses.
Experience managing cross-functional or cross-team projects.
Ability to communicate in spanish and english fluently in order to communicate with stakeholders.
Preferred qualifications
experience in subscriptions marketing.
Experience building models and building business growth strategy and goals.
Ability to build global customer marketing programs, leading multidisciplinary teams to grow customer ltv and satisfaction.
About the job
youtube marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make youtube successful by shaping people’s perceptions of youtube and inspiring them to engage with us. We’re also responsible for all of youtube’s marketing activities to consumers, creators, and key opinion influencers. In this role, you will drive sustainable, incremental paid subscriber growth and maximize customer lifetime value for youtube music and premium. You will be responsible for the paid member life‑cycle marketing programs, from on‑boarding to churn prevention. Partnering across marketing, product, engineering and ux, you will work with executive leaders to build the marketing execution infrastructure and measurement solutions that enhance the usefulness and effectiveness of communications. You will develop product marketing road maps to improve utilization, and deliver engaging, data‑driven business cases to supercharge our re‑acquisition multi‑channel programs. You will manage and develop a team of product marketing managers across multiple sites, fostering a culture of psychological safety, continuous learning, and executional excellence. You will navigate complex global and regional matrices, acting as a mediator to ensure alignment on objectives and key results (okrs) and go‑to‑market execution. Know the user. Know the magic. Connect the two. At its core, marketing at google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how google’s products solve the world’s problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
define the global youtube music & premium member marketing direction, creating a unified life-cycle strategy for marketing, product, engineering, ux and support teams to develop critical user journeys that maximize customer lifetime value (ltv), minimize churn, and supercharge win back programs.
Orchestrate sophisticated, contextual marketing campaigns that help members discover features, nurture new consumption habits and reinforce personal value throughout their life-cycle leveraging own and operated channels.
Own the multi-channel win back growth and incentives marketing programs aiming to maximize the reactivation of lapsed members.
Establish critical business metrics and measurement frameworks to evaluate member health and satisfaction, maintain a/b experimentation road maps.
Lead and develop a multi-site team, anticipate and resolve life‑cycle marketing challenges and influence multiple director level stakeholders to define and deliver mutually beneficial solutions.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also google’s eeo policy and eeo is the law. If you have a disability or special need that requires accommodation, please let us know by completing our accommodations for applicants form.
#j-18808-ljbffr