Lugar: mx - central office - santa fe
representante de adquisición de talento de goodyear: sonia nieto
*primary purpose*:
accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.
; improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
*main responsibilities*:
- plan and implement marketing strategy, designing brand value proposition, including advertising.
plan and implement dealer communications and promotions.
- plan and manage marketing resources according to agreed budgets.
- maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.
*education*
required: bachelor's in marketing and/or business administration or related discipline
desired: post-graduate or mba
*experience*
required: a minimum of 6 years of proven experience with branding, product marketing, trade marketing.
experience within a global or multinational organization
experience managing budget and expenses experience managing advertising, media agencies.
experience supporting marketing and promotional campaigns implementation within delaers.
desired: experience of 3+ years in similar positions.
ideally in the same industry scop
*knowledge, skills & abilities*
required:
- analytical skills and strategic thinking
- strong organizational and communication skills
- ability to interact effectively with all levels of the organization - fluent in msoffice, sap & ms project package
desired:
- advanced english
- basic financial knowledge