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global exposure: work on international projects and gain invaluable insights into diverse cultures and business practices.specialized development: we don't just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.dynamic work environment: our work is fast-paced and challenging, pushing you to grow quickly and continuously improve.
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the practice – a brief sketch: the strategy & consulting global network song practice is aligned to the global network song practice of accenture and works with clients across their marketing, sales and services functions.
as part of the team, you will provide transformation services driven by key offerings like marketing, sales and service, commerce.
these services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.customer data platform managerthe customer data platform manager is a mid-level position within the marketing transformation vertical of accenture gn song.
the key responsibilities as customer data platform manager will include the following:exhibit a strong understanding of customer data platforms (cdps) and modern data management practices to support the assessment of a client's current martech and data ecosystem.
contribute strategic recommendations that enhance platform utilization and business impact through defined use cases.lead cross-functional teams to gather and interpret business requirements, supporting the development of data strategies that enable effective customer segmentation, personalization, and activation across digital channels.ability to identify key data sources and design strategies for enriching customer profiles within the cdp and identifying & prioritizing of use cases across various marketing and engagement platforms.evaluate and recommend new ways of data management through cdp and how it connects into the broader marketing technology landscape (campaign management and insight generation).
identify & work with technology vendors, client it and business teams, compliance, and marketing agencies to help define scope to deliver of solutions that align with client needs.
lead coordinating efforts across these stakeholders to ensure successful implementation.plan, design, implement & integrate cdp solutions such as adobe experience platform – rt cdp and work with partners to leverage various data management capabilities offered these solutions.understand and convey the impact of regulations like ccpa, gdpr and client's own internal or industry regulation on data gathering and management.
should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.understand and design integrations (including api based/ file-based integrations) b/w tools/platforms of different vendors/ martech/adtech components/ data sources.stay abreast of martech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients.
propose and conduct pilots as needed.develop and manage a team of cdp specialists by managing key tasks such as work allocation, time management, project sme support, hiring, training etc.aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the martech, cdp and other digital marketing platform space.key skillsexcellent oral and written communication skillscreating and maintaining client relationshipsstrong understanding of marketing processes, data management, data strategy, data integration, marketing & advertising technologies and their integrations with other technologiespartner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.your experience counts!
mandatory: bachelor's degree completed; mba is highly desirablemandatory: advanced level of englishavailability to travel may be required.proven working experience (8+ years) in marketing and digital data management/ audience management with tools like adobe experience platform (rt cdp), oracle unity, salesforce datacloud, tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (e-commerce, retail, telecom, pharma, banking etc.)profile & segmentation: experience building data management platform capability preferably with tools like adobe audience manager to generate profiles & segments for onsite and paid media activation.data partnerships: identify and build capabilities that enable access to 2nd as well as 3rd party data for activation.
this may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc.analytics & insights: experience with cdp inbuilt analytics and modelling capabilities to drive insights/ enriched profiles.
experience of integrating external model outputs into the cdps.martech ecosystem: able to guide and deliver integration of customer profiles and segmentation across martech tools like sfmc, google 360, adobe marketing cloud, real time interaction management tools, sprinklr for social media, etc. to build end to end customer focused martech stack.experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (e.g. Dsps, google, fb etc.) and owned media platform integrations, web/app analytics tools, omniture, campaign tracking & attribution tools, firebase, appsflyer also beneficial.working knowledge of ad serving tools, programmatic channels, tag management platforms (gtm, launch, tealium etc.)experience working with ad platforms and should have knowledge of api integrations.seniority levelmid-senior levelemployment typefull-timejob functionstrategy/planning and consultingindustriesbusiness consulting and services#j-*-ljbffr