Role purpose
lead the end-to-end customer strategy for key accounts in mexico, driving sustainable growth, strengthening strategic partnerships, and ensuring best-in‑class execution at the point of sale. This role orchestrates cross‑functional teams and bottler alignment to deliver joint value creation with customers.
Key responsibilities
1. Customer strategy & growth
define and execute joint business plans (jbps) with key customers.
Identify and unlock growth opportunities across volume, value, mix, and profitability.
Lead revenue growth management (rgm) initiatives including pricing, promo architecture, and portfolio strategy.
Drive category development across nartd and beyond, with a strong shopper‑centric approach.
2. Strategic customer relationships
build and maintain senior‑level relationships with key customers (e.g., soriana, carls jr, 7‑eleven).
Lead high‑impact commercial negotiations and long‑term agreements.
Position coca‑cola as a strategic growth partner to customers.
3. Execution excellence
ensure best‑in‑class in‑store execution: availability, visibility, and activation.
Track and deliver against key kpis such as sovi, soci, share, and execution compliance. Beverage incidence.
Lead commercial activation plans tied to key moments (e.g., seasonal events, global campaigns like fifa world cup).
4. One team leadership (company + bottlers)
lead cross‑functional collaboration across commercial, marketing, supply chain, and finance.
Ensure strong alignment and flawless execution with bottling partners.
Establish clear routines, governance, and performance tracking mechanisms.
5. People leadership
build, develop, and inspire high‑performing customer teams.
Foster a culture of accountability, collaboration, and results orientation.
Coach and develop future leaders within the organization.
Key qualifications
bachelor’s degree required; mba or equivalent preferred.
10+ years of experience in commercial roles (sales, key accounts, customer leadership).
Proven track record managing large, complex customers in modern trade and on premise key accounts.
Strong negotiation, strategic thinking, and analytical capabilities.
Experience working in a multi‑stakeholder system (company + bottlers) is highly preferred.
Fluent in english and spanish.
Success measures
delivery of volume, revenue, and profitability targets.
Strength and quality of joint business plans execution.
Customer relationship health and partnership effectiveness.
Execution kpis (sovi, soci, in‑store excellence metrics, beverage incidence).
Team engagement and talent development.
Location(s): mexico
city/cities: mexico
travel required: 00% - 25%
relocation provided: no
job posting end date: may 6, 2026
our purpose and growth culture
our purpose and growth culture: we are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit our purpose and vision to learn more about these behaviors and how you can bring them to life in your next role at coca‑cola.
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