Sales and education professional
the sales and education professional plays a pivotal role in the company's education team. This individual is responsible for localizing, implementing, and administering training content and activities that bring brand dna, storytelling, and product passion to life in mexico. The primary goal is to conceptualize and execute client activation programs and services.
this role will serve as the point of contact for beauty advisors, store managers, brand managers, and freelancers, providing various learning methods such as digital learning, virtual and live trainings, point-of-sale coaching, and client services.
the sales and education professional will report on store needs, gather feedback, measure success, and track sales, supporting brand animations, beauty studios, pop-ups, and workshops/events at sephora stores and outside of stores regularly.
during key brand periods, this person will rotate across main sephora stores in mexico to support stores by leading by example with education, sales, and customer experience.
this individual will help monitor store and brand sales versus targets, providing updates to the brand team through weekly and monthly touch base meetings.
the sales and education professional will work closely with the brand and marketing manager to create sales goals by store and categories, recruit freelancers, build efficient staffing schedules, and define sales goals for each freelancer.
this role requires an influential person with social media savvy and comfort in connecting with sephora beauty advisors across mexico using digital and social platforms.
the successful candidate will embody kendo values, possess skills to present credible beauty information, and perform make-up applications in-store, via classroom training, and in workshops and events when required.
this role works closely with the brand and marketing manager for mexico, maintaining productive cross-functional relationships with internal (global education, brand, and marketing teams, lvmh teams) and external partners (sephora and suppliers).
we require high creative and writing skills with proven ability to deliver effective communication across different platforms.
the success of this role will be determined by: brand ranking, store retail sales achievement, beauty advisor/freelancer productivity, sephora cast member contribution, pre- and post-training learning lifts.
responsibilities:
* education programming & reporting:
* collaborate with the brand manager to create and execute the annual training plan, aligning with key business priorities to empower beauty advisors and sephora casts, driving growth in sales kpis.
* prepare end of month reports for the senior management team, detailing all education initiatives, competitor highlights, and upcoming strategic plans.
* support local training initiatives.
* assist with the recruitment and skills check of the freelancers.
* build and recommend best freelancer programs tailored to the needs of the business and in accordance with the guidelines from brand owners.
* deliver in store, in class and digital trainings that are credible and engaging.
* follow-up post training store manager meetings, to ensure training effectiveness and position to achieve business goals.
* support translation for tools and e learning modules.
* communicate and deploy identified business opportunities.
* monitor and follow up expenses and ensure that they are respecting set guidelines.
* field and events support:
* book regular artistry days in key stores to support launches and hero products.
* replicate brand looks and act as a brand ambassador to demonstrate and sell in store for events.
* meet with store management monthly and report on store needs, cast feedback, measurements of success and sales.
* support brand events, workshops, and masterclasses with customer care, demonstration, and sales.
* host monthly in-store briefings to support new launches and sephora ba awareness/skill.
* participate in a weekly touch base with kendo team and report relevant feedback on stocks, vm, store needs, and competitor information.
* drive and track retail sales on a weekly and monthly basis, updating the retail team on achievement to goal.
* manages sales activities and initiatives that support the business plans and revenue goals.
* meets with store managers and store leadership regularly to offer support and meet store retail needs. Drives store initiatives.
* ability to approach browsing customers, introduce our brands in an engaging way, and share relevant product knowledge.
* demonstrate multiple products in a recipe or routine to create link selling opportunities. Provide fun make-over services for customers in store.
* ensure inventory management for the store and maintain the product gondola's to the brand standards.
* ensure proper implementation of in-store marketing animation plan and vm in accordance with the guidelines from brand owners.
requirements:
* preferred qualifications:
* 5 years of experience with a previous experience in sales and education in the cosmetics industry.
* passionate about skincare and beauty.
* autonomous, organized, results-oriented, and with analytical sense.
* strong proficiency in english, 80% to 90% level.
* proficient in ms office, including basic functions in excel and powerpoint.
* team player with a positive attitude and curiosity to learn.
* motivated self-starter; able to be resourceful and work independently.