At elanco (nyse: elan) – it all starts with animals!
as a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘food and companionship enriching life’ and our approach to sustainability – the elanco healthy purpose – to advance the health of animals, people, the planet and our enterprise.
at elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
making animals’ lives better makes life better – join our team today!
your role:
are you a strategic thinker with a passion for retail success? As a trade marketing manager, you will play a vital role in shaping how our products stand out in a crowded marketplace. You'll develop and implement innovative marketing strategies targeted at businesses, wholesalers, retailers, and distributors. Your focus will be on building strong retailer relationships, differentiating our offerings from competitors, and driving demand to achieve ambitious sales goals. This role offers an exciting opportunity to make a significant impact on our brand's visibility and market share.
your responsibilities:
* develop trade marketing strategies: create and implement strategies to increase brand perception and sales, such as product launches, loyalty programs, and public relations
* act as the key liaison between product development and buyers
* maintain customer relationships for future purchases
* cultivate programs that ensure products sell in-store
* analyze performance: track and analyze the performance of trade marketing initiatives, and share insights with stakeholders
* manage budgets: develop and monitor budgets for trade marketing activities
* conduct market analysis: understand consumer, retailer, and competitor trends
* identify growth opportunities: use data insights to refine trade marketing plans
* manage relationships: build and maintain relationships with partners and clients
* manage category management: manage category and space, and develop appropriate range by channel
* ensure brand kpi targets: ensure attainment of brand kpi targets, and track and take action on kpis.
what you need to succeed (minimum qualifications):
* bachelor degree;
* extensive industry knowledge, 5-7 years experience in trade marketing;
* showroom, trade marketing, or tiered distribution experience;
* fluent english;
* analytical skills:experience analyzing large amounts of data and trends
what will give you a competitive edge (preferred qualifications):
* good presentation and communication skills
* proficiency in excel and powerpoint
* good interpersonal skills
* strong knowledge of consumer industry
* strong range management
* ability to think critically and creatively
additional information:
- hybrid work model (3x in the office)
elanco is an eeo/affirmative action employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
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